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Olympus launches a teaser for a new OMD camera. We already know it’s for the E-M5II :)

Olympus officially launched that teaser for a new OMD camera. But we all know that it’s for the new E-M5II. So no big deal here 🙂
In case you missed the leaks here are the E-M5II images once again:

oly_e-m5ii_silver_b001 oly_e-m5ii_silver_f001 oly_e-m5ii_silver_t001 Olympus-E-M5II-camera-with-FL-LM3-flash-550x372 Olympus-E-M5II-camera-HLD-8G+HLD-6P-550x389 Olympus-E-M5II-camera1-550x383

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111 Responses

    1. Why do you think it would be a studio camera ? It could also be a landscape camera : MFT with 40MB and such a light body would only require a much lighter tripod and would be convenirnt for hikers looking for remote scenery ? Or also for cityscapes on tripod.

  1. Actually what you don’t know, is that E-M1 II is presented as well.
    – 20.1Mpix sensorshift sensor with PDAF and DFAF
    – Same body as E-M1
    – Better EVF (4.7Mpix) 1.8x instead 1.48x
    – New firmware for user custom focus points, tracking system.

    1. Hahaha, could you imagine a 4.7MP, 1.8x viewfinder? That would be like using an old medium format… “like walking into the cinema” as they say…

      1. Now that you guys have planted that idea in my head, nothing less will suffice. Basically all current cameras now suck, thanks to you. 🙁

      2. Honestly, that is one of the potentials for the future of an EVF. The only limiting factor to it is cost, other than that they could basically beam a 6-foot screen into your eye if they wanted to.

  2. What I find interesting about the teaser is the tag line at the end: “Capture your stories.”

    Is Olympus finally coming around to embrace video as a reality of the hybrid age?

      1. Which isn’t really that bad, as 4k isn’t really all that prevalent yet. Not to mention, if you are shooting for Vimeo/YouTube, 1080p is probably still the way to go.

        I would rather have high quality 1080p than low quality 4k.

  3. People, this is NOT a DSLR, even if it pretends to be. So no reason to even be looking at this. If you want DSLR quality images, then you have to use a DSLR. Mirrorless technology simply can’t produce the same image quality as DSLR technology.

    1. Yeah, man. That Sony A7r has absolutely nothing on the image quality of a Pentax Auto 110. Gotta have that mirror!

      1. So much hate from a M43 fanbase… I tell you what though, the Day when Canon and Nikon takes Mirrorless seriously, is the day M43 DIES.

        There’s gonna be a lot of pale faces in here… brag about how big the FF lenses will be, but that day is coming.

        When Canikon make cameras to directly take on Sony’s FF offerings, that will be the final nail in M43 coffin.

        Until then, enjoy…

        1. Coming from an m43 hater, understandable.
          When Canikon take mirrorless seriously they will have to admit their 40mm flange distance lenses are all obsolete.
          Then we are gonna laugh loud.. LOL..
          BTW, what are your preferred companies waiting for?? Maybe they still believe DSLR is the way to go… so long wait for you my friend… Good luck!

  4. My friend asked me to recommend her a camera and I suggested the new Canon 7D Mark II. She is so happy with her new camera, so she decided to keep it and sell the mirrorless camera she had been using. There are many advantages to a DSLR.

    1. “There are many advantages to a DSLR.”
      Other than low price (that happens to all almost-obsolete-stuff) and for what I do, I don’t see a single advantage to a DSLR. Just a matter of taste, you buy what is good for you, so please respect mirrorless users if you don’t know how to use it.

      1. “Super Happy DSLR User” never actually stated that their friend bought a Canon, only that they suggested it. For all we know, the new camera she’s so happy with is an iPhone.

    2. So your girl friend is a marine sergeant ? Because real girl bought GF7 with this so cute selfie mode and direct to facebook transfert.

  5. Sometimes good enough just isn’t good enough. But with a DSLR you never have to settle for that. Every picture you take will make people smile.

      1. “The most important component of a camera is the person behind it.”

        What about when you’re taking selfies?

        1. The saying goes “The crucial requirement for making good photographs is a photographer behind the camera”.

          If there isn’t a photographer behind the camera but front of it, then there isn’t a good photographer at all taking the photograph.

    1. They are only smiling to humour you and your techno wind-bagary after your made them feel like puncturing their own eardrums with knitting needles to escape the deluge of boring over the top exposition as to why your photo looked so technically fantastic.

      I bet you know a lot of recently deaf people.

    2. Exactly, I have to settle for some pretty crap back-focusing issues on the 3 lenses I used to own with my D7000 that now collects dust.

    1. yeah…I am really hoping that we can dial in something between 16MP and 40MP…
      25 would be nice…and process easier.. I get the feeling tho..that the way the file is created by the movement of the sensor …it may not be an option.

    2. Well, I hope it’s actually even RAW at all. Maybe it’s a JPEG only feature? :/

      IF it is RAW, which would be great, then you could always convert it to 16bit TIFF or so and then downsize it to 24 MP or whatever.
      Maybe a bit complicated, but I think the feature will only be useful in very specific circumstances anyway…
      But well, soon we’ll know more.

    3. Well, once the 40 MP image is saved surely you can downsize to a 16MP TIFF with much better pixel level quality. The main problem with printing large isn’t the number of pixels, it’s the quality of the pixels. If every pixel is nearly perfect (like on, say, a 15MP DP Merrill Foveon) then the subjective quality ends up being a lot like a conventional Bayer 36MP image…

  6. I’m sorry but this ad is is a bit cheesy… Award winning on its own is worth nothing. If that’s their best marketing idea, then this really does not look good. (I’m an Olympus user by the way, before I get bashed for bashing Olympus). Just saying. Why are Canon and especially Nikon the only cameras I see ads for? Aas in, I see more Nikon than Canon ads.

    1. You wouldn’t believe how many people are actually fooled by that kind of marketing. Award-winning means that it’s good, right?

      Canon and Nikon obviously spend more money on marketing their cameras than the other manufacturers do.

        1. At one time (1960s -1970s) being chose as Motor Trend Magazine’s “Car of the Year” was a BFD in the USA. Heavily advertised, and some people used it as part of their buying decision process.

    2. Because Canon and Nikon own the lion’s share of the camera market (excluding phones). They can therefore, spend more money on advertising and build up partnerships with B&M stores to have better placement. It is also why you can see more Samsung and Sony gear out in the stores because they both also have plenty of capital to invest in advertising. Oly and Panasonic don’t have quite that level of capital to push around, especially in the West.

      1. Sure, I get that, it was more of a “rhetardical question”. I know that the Asian market is doing OK for Olympus Camera and there’s the medical division so they are not going down anytime soon, but they have some good products and it’s a shame they aren’t more out there. Surely a marketing campaign wouldn’t kill them – but I guess if they wanted to, they would have done it. They can’t and won’t compete with Canon / Nikon, but why not get some presence / attention outside enthusiast groups and Japanese ladies. Panasonic is doing better on that front, but also MILC is not where their main revenue comes from, just as with Olympus’ endoscope business. Shame really.

        1. As I wrote further up this thread, Olympus has stated in an interview that they intend to focus their marketing on 70 world cities with a high disposable income. Focusing on cities suggests that they weren’t thinking about TV or internet advertising, but rather on-site advertising (billboards, local newspapers, high visibility in local stores etc.).

          Focusing your advertising to places where a lot of money is thrown around is no bad idea per se. It just seems like an inefficient method in this age of the internet. It would have been a smart idea for using their limited marketing resources 20 years ago, but now? The jury is out on that one.

  7. Is this how Olympus is targeting their m4/3 models?

    E-M1 = Professionals
    E-M5 & E-P5 = Enthusiasts (or 2nd body for pros)
    E-M10 & E-PL7 = Casual users, families and students (or enthusiasts on a tight budget)

    1. Except that no pro, and hardly any enthusiast, would ever consider nano four thirds. And E-P5 is for fashionistas.

      1. You can read the DPreview forum some times. There pro’s and enthusiasts prove you are wrong. And I would love to see some photo’s made by you (and the other trolls). Probable you are not capable to take a decent picture no matter what the equipment is.

    2. Depends on who you call a Pro. Canon sells a lot of 5D3 prosumer bodies to Pros. Nikon sells a lot of prosumer D810 bodies to Pros. Why would Olympus be any different ? More than a few Pros will buy the E-M5-2.

      With Canon and Nikon most Pro bodies are sold to the rich (Doctors, Lawyers, etc). Here in Orange County, CA there is an anesthesiologist who uses three (3) Pro body Canon’s and three Big Whites for Surfing contests. Non of the Pros have as much gear as he does 😀

      1. “Casual users” are basically all amateurs that use a camera now and then, but doesn’t have photography as a serious hobby, like the enthusiasts do. Most people who buy cameras are in fact “casual users”. True, many in that group now are content with using only a smartphone, but there are still lots of people who want a dedicated camera.

        1. Thom Hogan says; The “good enough” problem is really eating away at the camera companies now. I think it’s going to be extremely important for them to understand whether the “good enough” versus “best possible” market …

          “That’s something akin to 96/4. (Percent Smart Phones vs Cameras)

          Of course, not all smartphones are bought to be used as cameras (nor are all cameras actually used ;~).” http://www.dslrbodies.com/newsviews/did-good-enough-win.html

          So there seems to be damned few “casual photographers” left. Many “casual photographers” leave their camera at home, and just use their smart phone.

  8. I am very interested to see the results of the image stacking. It could have superb colour, resolution and obviously no moire etc.

    Few more weeks to go.

      1. True, although we will still be resolution limited by the lenses, I hope/assume that Olympus had this type of technology being developed and so have developed the lenses accordingly.

        1. Actually, this is one method to overcome the resolution limitation of a lens. The more images that are stacked, the less important the resolution of a lens is. It’s the same thing they do for spy satellites. A single image from miles above earth is going to be blurry no matter how great the lens (think of satellite images from google maps and other mapping service). However, because the satellites is constantly moving, it can take thousands of photos and piece them together to get the super sharp images that companies and gov’ts pay for.

  9. Awards? I am sure every manufacturer has these of some kind from some friendly magazine somewhere – I think Panasonic just won best “pink camera of the year” award- again!

  10. Where will this commercial run ? Will it get wide distribution, so that non-enthusiasts will see it ? Or will it just be seen on a few ‘net sites ?

    Advertising has changed a lot, with the advent of the ‘net and the decline of print in the USA. How does the rest of the world receive their advertising ?

    1. Why market an enthusiast camera to non-enthusiasts? Doesn’t make any sense. The E-M10 is the general consumer model.

      1. Maybe I should have said Non-Olympus Owners, “Non-Fanboys” or maybe “Non-Gearheads.” Not all that many Non-Gearhead Photography Enthusiasts or Professionals read the Rumor sites or even DPReview.

    2. I watch the BBC so avoid TV advertising.
      Seriously, in the UK most camera firms advertise on-line.
      Even at Christmas the only TV adverts I saw for camera companies was from Nikon.
      As most people do research on-line nowadays why waste good money advertising to people who have no interest in buying a camera when you can target consumers who are interested.

      1. Olympus stated in an interview that they intended to focus their
        marketing on 70 world cities with a high disposable income. Focusing on
        certain cities suggests that they weren’t thinking about TV or internet
        advertising, but rather on-site advertising (billboards, local
        newspapers, high visibility in local stores etc.).

        They didn’t
        mention the cities, but think cities like New York, Chicago, Los
        Angeles, San Francisco, Miami, Toronto, Montreal, Sao Paulo, Rio de
        Janeiro, London, Paris, Rome, Milan, Madrid, Barcelona, Amsterdam,
        Brussels, Berlin, Munich, Frankfurt, Zurich, Vienna, Stockholm, Moscow,
        Dubai, Mumbai, Tokyo, Seoul, Beijing, Shanghai, Hong Kong, Taipei, Singapore,
        Kuala Lumpur, Sydney, Melbourne, Auckland, and so on.
        In other words, centers of international business and other large cities where a lot of money is circulating.

        1. Trolling is a skill where third person (the Troll) gets two other people to argue against each others.

          That person isn’t a troll but just idiot and ****hole.

          1. You have just described flaming. Trolling is when you post comments solely intended to provoke people. A troll post is meant to get a reply. If no one takes the bait, then the trolling has failed.

          2. Actually both are intended to provoke a response.

            Flaming is generally a personal attack. This site has flamers and trolls.

            And one flaming troll. Right harrydicktom? 🙂

          3. Flaming is where you post something to everyone that triggers them to reply to you and that way you start a “flamewar”.

            Example, you come to 43rumors site and you write that 4/3 sensor is too small to be taken serious. You can post anyting to anywhere knowing it is a hot topic and get people participate to it.
            And that is flaming.

            Trolling is what I wrote, it is skillful and clever writing style where a other sides doesn’t go after the troll but against each other. It is like writing here “dpreview visitors posted that m4/3 format….” and then troll goes and writes to dpreview forum “43rumors visitors commented that dpreview…” Or it can be done with individuals, like I could start suggesting that your message is countered by “Zeikon” and then when either you replies, support the other one while keeping out of harms way.

            A troll isn’t something what triggers other person fuze to short out for you. That is then personal attack.

            Troll is only about getting two other parties to argue against each other while troll can just sit back and fuel the arguments now and then. “Flamers” just start a topic and others does the whole work.

            In few years the “trolling” has been taken out of its meaning and started to be used to invalidate the otherside without countering any of his arguments with valid points.

            If Flaming and Trolling would be war business, the difference would be that the flaming would be about bringing up a topic that gets war strted. And trolling would be like a weapons dealer that sell weapons to both sides and this way generates a threat to both sides and raises change that sides goes in war against each other, while troll does the profit.

            Trolling is a skill where a person can trigger two parties to fight against each other while troll gets some benefit from it, like get both persons banned from forum or get disturbed parties to elsewhere.

          4. But then this site really doesn’t have a troll problem, which so many here are complaining about. The infamous name-changing troll is just a name-changing idiot.

      1. Well, the t5i is well superior and cheaper, but the package gets larger. We must see how much compactness is worth, and then probably go with a compact camera. Same quality as m43, way better value.

        1. The E-M5II (and even the original E-M5) is superior to the t5i/700D in every aspect. Except in price, Canon is selling it at dumping prices to keep market share.

  11. It’s funny how companies pretend like they didn’t deliberately leak pix, and then back it up with a ‘teaser’ vid. Or are we just the ‘enthusiasts’ and ‘early adopters’ and the rest of the market are all just wandering around like zombies?

    1. The rest of the market buys a new camera every ten years when their old ones break or is looking tatty, and has no idea about what’s out there.
      A Hi-Fi enthusiast would be shocked that most of the people on this site are unaware that amplifier xxxxx from brand yyyyy is coming out and only start researching when their old ones break.
      So yes, we are the ‘geeks’ and early adopters

      1. Exactly! We enthusiasts often forget that general consumers aren’t interested in the devices they buy in the same way as we are. They don’t hang out in gear forums, or keep track of product announcements and such. When the time comes to buy a camera (or a TV or a car, etc.), usually when the old one breaks or is starting to ‘feel old’, then they put in a couple of hours worth of research, reading reviews on the internet, comparing prices on PriceRunner, etc.

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