Eight years ago Kodak launched that Ad to promise to deliver a digital revolution. It’s a funny-strange video to see now that you know that the exact opposite of what they said here happened 🙁
And what remains from them now is that new Micro Four Thirds camera from JK-Imaging and rebranded as Kodak. By the way it’s in Stock here now:
[shoplink 48726 ebay]Black S-1 with kit lens (Click here)[/shoplink].
[shoplink 48727 ebay]White S-1 with kit lens (Click here)[/shoplink].
[shoplink 48728 ebay]Black S-1 with double kit lens (Click here)[/shoplink].
[shoplink 48729 ebay]Black S-1 with double kit lens (Click here)[/shoplink].
via PetaPixel.
41 Responses
Puahhh….. What a schame!
Why, and who should be ashamed?
The original Kodak company or JK imaging?
I think this is nice marketing from the latter, they are not the ones who helped the orig. Kodak down the drain!
This ad actually came from Kodak 8 years ago, not JK imaging.
Okay, maybe only used in the US than. I haven’t seen it ever.
Admin, I’m not sure this is the greatest intro for the affiliate links that follow…:)
Hilarious 🙂
Struggling to find the clip’s relevance to a 43 rumors site. Perhaps it is to add a note of humble reflection to the incessant trumpeting of how the micro 4/3 format will deliver the digital revolution, I dunno.
probably because the latest camera to wear the Kodak logo is M43?
You can’t be that dumb. Admin pointed it out in the post itself.
The trumpeting on the nano uberpricey system never ceases to amaze and amuse me.
Do not ridicule the Kodak S-1 camera. Even dpreview says “[t]he Kodak Pixpro S-1 is an intriguing little camera”, “[i]t has a solid feature set, is reasonably quick in operation, and ultimately takes decent enough pictures”.
Those eBay-prices are, of course, way too high for such a camera, and personally I would at least have expected some kind of viewfinder. Nevertheless, for a more sensible price, I could imagine using an S-1 as a second body beside an E-M1, for example.
A very funny commercial, I’ve enjoyed it.
Sad that Kodak had a significant imaging division early on but did not know what to do with it. That division was spun off a number of years ago and is still around, concentrating on industrial sensors, including some in the 4/3 format. Kodak just did not comprehend the consumer side of digital imaging.
Didn’t the E1 had a rather excellent Kodak sensor? I mean for 5 mpix that thing rocked…
Dpreview did not see it, as they found it loooked to digital(..)Nowadays many praise the E-1 for its analogue rendering. so yes, maybe thx to that Kodak eye (and possibly too thx to the ultra thick AA glas in front of it)
Yes, I still have my E-1 (my first digital camera) and occasionally use it. The quality of the images showed that the MP count was not the only factor involved in getting good photos. My only problem it ever had was that the rear skin eventually started peeling off (coming unglued) which many people encountered. Kodak was one of the original members of the 4/3 consortium 🙂
funny, the ebay posting says the 12-45 is f3.5-5.6 when the lens itself says f3.5-6.3
Don’t mention Xerox and Apple in the same sentence
No one has truly delivered on his promise
this is honestly a really great ad. Shame it was wasted. Love the self-irony 🙂
Had it come out maybe 5-7 years earlier, when Kodak was still a leader in digital, it would probably have been very effective.
Knowing what to do and actually doing it are two different things. As Kodak proved repeatedly with digital.
The S1 is far more expensive than I thought it would be. I think it would sell well at $250 – $300 less for the single lens version.
It’s geared to sell to Chinese aspirational status seekers – the same folks who are paying $500 for Yao Ming’s Napa Cabernet (that’s basically the same juice as other $50-$80 Napa Valley wines).
Winds of Change that BLEW than away.
For E-PL5 competitor, prices are funny. About double of what would sell.
Kodachrome – RIP
the best imo
If they just bring Polaroid back they will have a hit. Perhaps one that does digital and Polaroid and the same time:)
at least the instant film for Polaroid is back(Impossible), thats already remarkable, i think a digital implementtion makes little sense as it delivers not that special looks. the cheap available used cameras like SX & Spectra are bigger then 6×6 and close to large format format. interesting way to try, esp with a Landmark 190, or just go for a lower end one. too bad the instant Impossibles are rather expensive.
That was just weird.
Well they may be gone, but the “Kodak moments” still live on.
kodak film still stunning
8 years ago Kodak was already to far, but the biggest problem is the lack of vision… the proof is Panasonic, in a few years became a reference in the market (GH1 was launched in 2009)
kodak was more pioneering then others as it was prob alone in the early digital switch over, but accordingly the prices were very high, as usual in new electronics tech/advantage, just look at th moment Nikon and Canon stepped in with their D series. which were available for halve the price and Kodak tried desperately to lower their DCS prices. IMO some of those early models were very good in output, thx to the sensors.
Yes I agree, Kodak invented the digital sensor and the first DSLRs were launched by KODAK with excellent results. The problem is that their strategy has always relied on the “support of the image” and not on how to achieve that image (DCS models were all based on third-party cameras) … with the development of the market, other manufacturers began working in digital, and KODAK continued with the failed strategy of using third-party cameras, never fully developing their product … basically there wasn’t enough meat to provide competitive product and it was already to late.
you right i think, but must be hard for a usa company, even like kodak, to start from scratch with their own designed /made dslr, which matches the ones they used, like the F5 body or the EOS high end ones, since their clients used those as standards
Panasonic are lucky to have other business interests for just as with
Olympus if they were both having to depend on their camera divisons
,both companies would be bankrupt and gone a long time ago. Both companies have lost a fortune in cameras . Panasonic has reportedly sold off 51% of the imaging divison, job cuts and other money saving moves to stem the tide, the “profits” last year were gerated by selling off assets
I’m not discussing the profitability of Panasonic, I stated that it has become a reference in the market, and I think there’s no doubt about it. Interestingly they reached this goal creating his own market (with a strategic partner, as it did previously with the CD and the BlueRay) … for me this is VISION. Kodak on the other hand was synonymous with photography, they had everything in his hand, but they were more concerned in protecting the market for consumables. Today Kodak is dead, nothing more than an image licensing business.
Nano four thirds 6 years ago and now… LOL
What a great video and right on the button in terms of what happened. Shame they decided that the way to do it was to release those c****y little cameras though. If they had actually followed through on their Digital DSLR’s and MF sensors they might still be in business now.