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High demand warning: Olympus says 40-150mm will ship from November 29 only.

Olympus Japan issued an official press release saying the Olympus 40-150mm lens release has been delayed because of the exceptional and unexpected high demand. The lens will therefore ship from November 29 only.

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40-150mm f/2.8 PRO lens preorders at Amazon, Adorama, Bhphoto, GetOlympus. In Europe at Wex UK, Technikdirekt and Amazon. In Asia at Digitalrev.

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69 Responses

  1. Well, all the trolls must be right, no-one would want this lens, so Olympus can’t be bothered making it.
    Can’t wait to get mine!

  2. It’s always been scheduled to ship around then – Amazon Japan and Map Camera had it listed as 28 November.

    1. Actually this is the 4th different date I’ve seen for the zoom. This might be the original date as the 2nd and 3rd both had the shipping date earlier than the 1st I had received 🙂

  3. Pre-orders for best zoom objective is to be expect. If it would come with other mounts too, Olympus probably would even need to balance manufacturing from other lines.

    Olympus really should bring 150-300mm or 150-450mm zoom in future. No matter when bigger than these as there are those few who wouldn’t care and need such.

  4. Unhappy that the shipping date has slipped. However I well understand how this can happen and I appreciate the head’s up on it. I’m eagerly awaiting my lens 🙂

  5. Funny title. “will ship November 29 only” ^^
    So it will ship then… and never ever after that date… 😀
    What a pity.

  6. Well, I’m still happy with my oly 50-200mm, it is only c.a. 100g heavier and have slightly better reach. Only drawback is that I have to use manual focus with my e-pl1 … until I get my E-M1.

    1. I have to wait till next year anyhow (can’t spend any more this year otherwise my wife will disown me) & am still deliberating over whether I go for a 50-200 SWD used lens or the Pro 40-150. I guess if the price is right (for the 50-200) it should be nice as I already have an EC14 to use with it as well if needed. Maybe there will be more up for sale then too.

    2. Dunno, I handled both my 50-200 and the 40-150mm back to back, and the 50-200 feels a lot heavier than 100g heavier. And it’s a LOT larger. I was thinking I would just keep my 50-200 and miss the new lens but I am now firmly on the fence.

    1. Viezevure, Old marketing girl, ronin, Harry and other names.

      Its funny how you give away yourself for anyone to see. Your effort is in vain but you fail to see it for yourself. Are you broken down mentally completely or do you get paid a lot? I know government trollers can get 2200 euro/month for obvious lies and idiotic posts…

  7. Lets tell our fangirls/boys that the lens is delayed because of the exceptional and unexpected high demand……I now the girls and boys will believe that this lens is really good because everyone wants one….hehehehehehe. And on top of that we can delay the shipment because we are not ready for it yet. I now the fangirls/boys will believe it. They are so love blind. I think a lot of girls and boys will order it because they think they must have it if everybody want it….hehehehehehehehe. Love those Oly fangirls/boys.

    1. Can you say “fangirls/boys” one more time Harrydicktom?

      Interesting choice of name. We all support your gender identity choice.

      PS – Don’t forget to up-vote yourself.

          1. Try writing it correctly and see if it gets published. I’ll tell you why some other time. I also see that, whenever someone badmouths your toys, you think it’s me. It’s flattering but you need to bring home this novel concept: lots of people don’t like overpriced junk, especially if it comes with dishonest ribbons and bells.

          2. Yes, there are keyword filters and yes it’s T,D & H. Sorry for not taking into account your total lack of humor.

            Since you don’t have the confidence to post under a single name, who cares if a fellow Canon apologist jumps into the mix? All your posts are equally childish, so what’s the difference whether there’s one or two people? I said people, not sock puppets. We all know you have an endless supply of those.

            There are ‘lots’ of people that don’t buy M43. Or Canon or Nikon or Sony or Pentax or Sigma. They all have their reasons for buying what they like. But what those people don’t do is obsessively troll competitor’s sites carrying on like a little girl who didn’t get the right Barbie for Christmas.

            Fortunately you are one of a kind there.

            PS – What is a dishonest bell and/or whistle?

          3. No fanboys are funnier than m43 fanboys. You are one of the funniest. I am sorry you find me childish, I am merely picking on the geeks, which I cannot help.

          4. Actually I called your posts childish, not you, but you’re free to extrapolate as you wish.

            As usual you’ve run away from most of the post, but let me address the part that obviously concerns you the most.

            If you define ‘picking on’ as hiding behind continual name changes and red faced name calling, then yes, you’re the biggest internet bully ever.

            I don’t know why that’s your aspiration. It’s heartbreaking really.

            I do apologize for constantly ridiculing you, but you just keep coming back for more. And you make it so easy.

          5. Sure, feel free to think whatever makes your life a little merrier. You are a big boy, and full of wits.

    2. And you seriously believe that majority of presumptive buyers/users of this lens are “rich” people basing their purchases of a certain product on alleged “bolstering-marketing” from a manufacturer or anyone else for that matter?

      1. Well, yes, considering 99+% of the world’s population would not even think (or could not even imagine) spending money on this sort of consumer product.

  8. So let’s see if we can summarize their logic..

    There are many many people demanding this luxury consumer product, willing to spend much much money on it. Therefore the manufacturer, trapped in yet another year losing money in this segment, will deliberately withhold the product from the market as a result.

    I got that right? This will teach the consumers who is boss. We will teach you the meaning of respect. Try to buy our product, will you? We’ll just see about that.

      1. Oly, hmm. Those the same guys who said product launch has been delayed because they are afraid of selling too many.

        You better contact them, set them straight.

  9. I already knew it would happen, at Photokina they said November 2nd half. Well just wait a few more weeks is no problem.

  10. But I don’t understand.. So high demand? I read that Zeiss said m4/3 owners is not ready to spend money one expensive lenses yet..?

      1. And give little worse optical quality or similar at most, but with much worse autofocus functionality and uglier rendering.

    1. Zeiss has nothing to do with this. Too many high quality competitors towards Zeiss you know.

      And Olympus always had top notch glass

      1. Like the lovely 17 2.8? Maybe OK, but far from top notch. One should probably not speak in absolutes if they want to be taken seriously by intelligent people.

        I can’t see any logical reason to delay shipping if everything has been scheduled and is good to go, but 2 weeks doesn’t seem like enough time to make any changes either. Most likely they are just running a little behind on production for whatever reason and are spinning into too many pre-orders. Either way it doesn’t make me think more of Oly or the lens, and maybe a little less of Oly. I’m not a fan of advertising or propaganda. I’m sure the lens will live up to the hype though.

  11. What a lame excuse for delaying shipment. Because too many people want it we will not start deliveries with what we have ready??? Obviously the lens is not ready or a big problem has been discovered and Olympus just doesn’t want to admit it.

    1. Thats a really lame attempt at trolling.

      There are plenty of reviews with production samples of the lens so it is most definitely ready or do you really think a 2 weeks delay would be enough to change that?

      Not to mention that if there was a problem 2 weeks would be next to nothing to fix it.

      It is far more likely that, as Olympus stated, that due to the high demand the logistics have to be changed (different storage and transport in higher volumes) than anything else. Contracts might have to be changed and supply routes might have to be modified.

      Often in complex production chains an unexpectedly increased demand requires restructuring of how things are done which can lead to small delays in the short time but increased production to meet the quotas in the long term, but I get that mere children like you (and other whiny trolls in this forum) don’t know anything about these things yet…

    2. If big problem has been discovered, it would take months to fix it. You don’t polish lenses used in objectives in few days or not even few weeks. You can re-design the focus assembly or weatherproofment in few days but you do not re-design the assembly lines and tweak them for “fixed objective” line in few months.

      There is just higher demand and that means you need to ship more objectives around the globe, so you reserve the cargo shipments to ships and delivery and you might very well have only one global shipment once a month from Japan to Europe and from Japan to USA. So you make sure you want to maximize the shipment size in first place so others don’t need to wait 6-8 weeks that would be just before Christmas eve and then you have other problems to get them distributed and deliver to shops and customers.

    3. totally agree – as there is no sense in delaying shipping what you have – the only difference is that they would just hold of shipments to certain markets but ship to their most important markets what they have – like you said just buying time to cover up some issues

  12. This product has been at least a year in the making. A two week slip to the ship date is no big deal. I just hope they manage the supply chain so that there are no “shortages” or wait lists once they do start shipping. This sounds like an extraordinary lens.

  13. I wish the camera makers would get closer to Apple in the sense of once they announce a product that we do not have to wait 3-6 months for it 🙂
    In the last few years I have had to wait 3-4 months for several products – I am now waiting on the Lumix LX100 and I suspect that I will get an email from B&H that it is on back order – as in few cases – although I put my order in within a day or two once it was listed on the B&H website – with Apple it is more like few days and in few cases 2-3 weeks – of course now with the exception of the apple watch which I am not getting anyway 🙂
    Like Harry said below here – “time to by Canon then” – I do think that some folks just do not have the patients to wait and will get something else – so I do not see the point to introduce something that folks cant have for months and months – why not introduce when they are ready to ship and have started shipping – that will make people happy – just a thought – I am sure many will think my thought is stupid

    1. None of the camera makers host and set the schedule for their own world-wide events. They still have to try to make a splash at the various trade shows whether their products are fully ready or not.

  14. Olympus had slow shipping with ANY lens and ANY camera in the last 3 years.
    The 12-40 2.8 for example was very hard to get in the first few months, so was the E-M5, etc etc.
    The reason is probably that Olympus can’t risk to produce more than the will the for sure, so they produce not that many… to be secure.
    But of course IF there is higher demand, then they are in trouble in the first few months.
    I’m pretty sure there is nothing wrong, it’s just that they probably can’t produce that many in such a short time.
    Sad, but well, not a drama, really.

    1. Gosh, my writing… I wanted to say:
      The reason is probably that Olympus can’t risk to produce more than they
      will sell for sure, so they produce not that many… to be secure.

    1. I sold my 150 F/2.0 and EC-14 to get this but since now I’m only left with the E-M1 from the m43 realm, I’m not sure any more whether I’m going to pursuit that dream.

    2. Yes, I’m going to sell my 75mm 1.8 to fund the 40-150mm 2.8. I guess I’m going to be using this lens a lot more than my 75mm.

  15. Anybody catch wind of the exactness with which Tamron sent out the 150-600mm zoom??? They delayed and delayed and finally when it shipped it was faulty. People had to send them back. It’s been about a year now and they are finally selling all three mounts. Compared to that, a couple of weeks delay for the Oly is alright with me, especially with all the great reviews, and lack of issues reported.

  16. What a pity I could not get this wonder of marketing. Whoops I meant technology. As a second choice, I bought a Canon 300/2.8. Is it good enough?

    1. Way to go man! That lens is so good you don’t need to use flashes, and you don’t need to get close. Nearly as good as our nano four thurds here 🙂 😉 🙂

      1. Why log over to a different alias when you can just embrace your multiple personalities openly? Yes yes, “way to go man!” I can almost see you giving yourself a high-five. You even managed to up-vote yourself. Classy.

  17. always the same with Olympus, I was waiting a half year for my E-M5, I was waiting about 4, 5 months for my 14-40… Really frustrating.

    1. Just a heads up, this press release does not say: “Due to high demand, lens shipment will be delayed until 11/29.” It says: “The lens will ship on 11/29. Due to high order volume, some of you may experience delays receiving your order. We apologize for this, and are doing everything we can to make sure you receive your lens as quickly as possible.”

      So it’s basically just letting Japan home market dealers/consumers know that they may not get their lens from the first shipment, even though they have them on order. “Very high demand, you might not get yours right away, sorry for the trouble.”

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