Olympus launched a special edition E-M10 which will also sold by luxury store Harrods. As reported by ePhotozine:
Each E-M10 Limited Edition is available in a specially created shade of green, black or orange, and comes with an ‘OM-D’ lens cap that exactly matches the grip and shoulder strap. Shiny metal lettering on the cap extends the premium look and feel, as does the slightly different hue of the crevices and raised surfaces on the textured casing.
The OM-D E-M10 Limited Edition is available in three colour variations – orange and black which will be available through selected stockists and green, available exclusively at Harrods – from late June 2014, for £749.
26 Responses
Good call. The camera on its own isn’t very exciting, so maybe this will add some cachet to a struggling brand.
Cachet like pallets of DSLRs next to patio furniture at your local costco.
What? Are you comparing Harrod’s to Costco? Hardly. More like a WalMart or Tesco Express…a Qatari futility maintained only for the real estate. Maybe Woolworth’s of Australia will stock it to give it “cachet.”
i prefer to get excited by a model instead of a camera anyway hehe
Not feeling it. Orange a reaction to GM1 perhaps? GM1 looks great, but its not working here.
I don’t think this is a bad idea, it may just help to get the sales up. Maybe they’ll even sell more than a regular camera shop.
It might if the limited edition is actually limited. I bought one of the very limited blue GM1 cameras but I would probably still be using my GX1 if it wasn’t available or less limited.
LMAO guys! But I wonder why they didn’t colorize the silver model instead, IMO it would have looked nicer.
I like the green one! They should bundle it with 17, 25 and 75 to give it premium output, not wit kit lens
I am so jealous the green one is gorgeous. Olympus makes art. But I do love my GX7 wish it had that look!
Glad my GX7 doesn’t.
This reminds me of the big clocks dopey dudes wore as necklaces in the 80s.
Public Enemy right 🙂
Ronald Reagan should approve your post. 🙂
Green is Harrods’ signature colour which is why they’ll be getting the green ones.
It was very popular for a while for people to buy something that cost £2 in Harrods so they could get a carrier bag and then walk around with the carrier bag for as long as possible.
Never underestimate people’s vanity (or stupidity)
I’ve got E-M10 in black but the greeny and orange editions look absolutely cool.
Alas GX7 is kinda conservative. It just can’t be that funky.
Unspeakably vile!
Waiting for the review that shows these take better images
Better Selfies using a mirror. 😉
God save the Queen(y)!
Ugly. Must have hired the Hasselblad/Sony designer.
Hope they sell equivalent handbags from Prada or Kors at Harrods. That really makes sense! From sales point of view.
Equivalent handbag in meager 43 is actually f/75 in real men cameras! No matter what you fanboyz think! L0Lz
diggin the red one brahs. gonna get it
It is way too overpriced , considering the sensor size it must be four times cheaper than great Sony FE zooms of similar kind.
Boring.
I just threw up a little bit in my mouth.