Texas Store listed the price of the Panasonic GH4 (price found via dealsrunner). We had a couple of stores in EU and Asia accepting preorders and some of them listed a price for the cameras that were likely just….pure guess!
Anyway, if $1,699 is really the final price than this is a fair price for a 4K camera! You have to pay much more for the Blackmagic Design Production Camera 4K (here at BHphoto).

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Not being from the US, I’m curious, what is the sales tax on these? I’m used to seeing a price with tax already included. Does it vary from state to state? I only ask because in AUS we normally get shafted, however I’m wondering what the normal tax difference is.
Sitsoncouch could use google search. Sales tax in US comprised of local and state tax and varies from state to state: http://www.salestaxinstitute.com/resources/rates
Out-of-state purchases not taxed unless selling business have physical presence in state of buyer. Buyer supposed to pay tax on purchased goods when filing taxes.
Thanks squeezy!
If the purchase is made from a state in which the store doesn’t have a physical presence, there is no tax. So, someone in New York from this Austin store would’t have to pay tax. This is why many people who order from B&H and have delivered to New Jersey, which is almost within sight of the B&H store, don’t pay tax. Even if they live in New York, they might have a friend or delivery address in NJ. I live overseas, so when I purchase from a store on my visits to the US (including B&H and Adorama), I must pay tax, unless I order ahead of time and have the items sent to someone who I’m going to meet later. A friend went to Pittsburg last year so I ordered all kinds of stuff (including two cameras) from stores outside of Pennsylvania and she brought the stuff to me. Saved a lot of money. States know that they are losing money on this and constantly presenting legislation to change the situation, but nothing has really changed, except that Amazon is charging tax in more states because it keeps opening new distribution centers.
By the way the tax in Austin used to be about 7%, but I doubt if you had to pay it if you’re ordering from overseas.
It varies from locale to locale, and not just the percentage. In some places, food is not taxed, for example, or newspapers. I was in Minnesota a couple of years ago and noticed that clothes weren’t taxes. When I was young, all the car dealers were located just outside of our city limits so that people would pay less taxes on such a large purchase. The US is very decentralized about this…for example, some states have income tax and some don’t; Texas has a law (or used to) that, regardless of your lawsuit or bankruptcy situation, your home and your car (meaning your modern horse) couldn’t be taken from you.
Hey thanks for the great explanation bobo, I’ve always been curious about this.
I do not think the price was officially announced for GH4, so until then this is only speculation of one site.
$1699?
This functionality upgrade was supposed to just be a firmware update for the GH3!!!
I remember so many “experts” assuring us that it was so. It just needed the firmware to release the already inbuilt hardware on these adoring “experts”!!!!!!!!! Ho Hum.
However, I think this is a reasonable price and below what I thought it would be. Even though I will not be proceeding to the sales counter personally, I hope those that wanted it will find it to be what they expected and enjoy using it. The “experts” can be left to suck their thumbs and complain about the price and the audio not being built in and ………………………..
I wonder if I’ll be able to buy a GH4 with Auroracoin in Iceland…
The price is good if true but I will wait for a more elegant interface solution, even if that means waiting until the GH5 to come out. What many would like to see done is a traditional- looking battery grip with a built-in XLR and HDMI port. That shouldn’t be too hard to fit in something the size of a grip given how tightly compact things like the GM1 can be. Come on Panasonic, I know you can do it!
XLR mic inputs cannot be miniaturized.
Yes, they can. Look up the mini-XLR inputs, for example, on Sound Devices and PSC field audio mixers. It can be done and they are very effective. I believe they have used them on some of the RED cameras as well.
I purchased the camera yesterday from Texas Media Systems for 1699. Delivery is the 1st of May.