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Competition rumors: First image of the Fuji OMD alike camera!

Over at Mirrorlessrumors (Click here) you can read the news about the new Fuji X-T1 camera. And as you can see from that official Fuji teaser image they are going to launch a new “OMD” styled X-mount camera on January 28 which is exactly the day before the E-M10 announcement (Jan 29).

I think it’s great news for us to have some strong competition. It will force Olympus to make an even better OMD camera for less money 🙂

You can follow the Fuji announcement at 6am London time on January 28 (next week) at MirrorlessRumors (Click here). it’s my official sister site where you can follow all the Mirrorless News and Rumors from the camera industry. Small note: The site is completely new and in beta stage. You can become a member and write directly your own articles for it! Test it!

And now the question. Read the rumroed specs on MR and than let me know:

[poll id=”226″]

 

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156 Responses

  1. The only thing the E-M1 has over the Fuji’s is focus & features.

    If a photographer buys for image quality, Fuji is the easy choice.

    If a photographer buys for features & focus over image quality, the Oly is the easy choice.

    It’s easier for Fuji to improve focus and add features than it is for Oly to improve image quality.

    So this will only hurt m43 further IMHO.

    This is from someone who does not shoot Fuji, and who shoots only m43 (E-M5 and GX7).

    1. Fuji X-E2 claims to have the worlds fastest autofocus of all mirrorless cameras including M43. If it’s true or not, Fuji isn’t behind anymore in this area like they’ve been 2 years before.

      1. They’d wish. X-E2 doesn’t hold a candle to the E-M5 and E-M1, can’t speek for the GX7 or GM1 because I don’t own them.

      2. unfortunally, xe2 is not the fastest af in mirrorless. They just improved it.

        I hope af speed has been improved on xt1 because AF speed of em1 is very amazing.

        Why fuji do not release weather-sealed lens? What’s the interest to release weather-sealed bodies if there is no weather-sealed lens?

      3. @ Peter

        Don’t spread lies, they never said they were faster than M43 cameras.

        Fuji states: “Fastest AF speed among digital cameras equipped with an APS-C or larger sensor. Measurement conducted by Fujifilm research based on CIPA guidelines using the X-E2 equipped with XF14mmF2.8 R lens in High Performance mode as of September 2013.”

    2. Only on internet forums does the IQ matter anymore.
      People chasing ever diminishing improvements that will only be noticed shooting test charts with a tripod.
      Most people will improve the IQ of their photos more by improving their technique.

      1. Given a similar price and performance, most people will pick the camera with better IQ – even if you can’t see that at 800px by 600px – people still want to get the best for their buck.

        People also like cropping – and cropping a Fuji vs cropping an m43 file then starts to show the obvious diference even at small sizes

        People also like shallow DOF and the 35mm is shallower than the Pana Leica 25mm.

        So all in all, yes serious competition.

        1. You didn’t mentioned the lens size advantage that mFT will always have, against Fuji. And mFT also has the option, of really small well featured bodys, as well as bigger more ergonomic bodys.

          Anyway, I also think this that Fuji is good competition for mFT.

          1. Only replying to one but addressed to the rest of people in this discussion. Sit back and objectively read this thread of conversation, then ask yourself, does this read like a bunch of pedantic nitpickers arguing over something that is essentially meaningless for all but the most obtuse of uses. That’s what came to my mind.

        2. To answer your blanket statement with mine: People don’t like shallower DOF!
          Shallow DOF is a trade off for not being able to choose the shutterspeed you need.
          Almost always I see ugly portraits that are only sharp a few mm around the focus point. Damned ugly.
          People need to learn to compose!

          1. Yeah you keep telling yourself that and eventually you may start to believe it.

            If you want to shoot everything at f11 with no subject separation, go ahead.

            Back to reality, the sales figures suggest otherwise. People like control.

          2. “To answer your blanket statement with mine: People don’t like shallower DOF!
            Shallow DOF is a trade off for not being able to choose the shutterspeed you need.
            Almost always I see ugly portraits that are only sharp a few mm around the focus point. Damned ugly.
            People need to learn to compose!”

            Absolutely. It seems only photography nuts like blurry pictures, and shallow DoF means just that – most of your picture is blurry. A tiny little hunt of a blur can focus attention, but completely obliterating context which would make a picture more interesting – this just makes it boring.

          3. Uh no, I shoot m43 for a living.
            My comment was to counter the blanket statement that “the cat” made about everybody liking shallow DOF.
            Not everybody likes shallow DOF, but sometimes you can make it work for you. Most important is the composition as allways, and no I don’t want everything in Full Focus af >F11 etc as suggested. But like the bird done with the Fuji 56mm F1.2 there’s just a few feathers in focus but the essence/beauty of the bird is gone. A typical picture of too shallow DOF. But in that case it probably is used to make a point about DOF possible.
            Photogs saying the need a lens specific for it’s shallow DOF without specifying the application are just gear geeks.
            One chooses a lens keeping in mind the normal working distance and the desired outcome. If sometimes you need a 35mmFF lens at F0.95 than that totally fine but don’t make blanket statements that 35mmFF is always better because it’s shallower DOF.

          4. I think the point is that it’s possible, it gives freedom of expression and gives the photographer options.

            It’s only m43 users who feel they need to say “Shallow DOF isn’t needed” so it comes across as sour grapes. I think 99.9% of m43 users would rather have the DOF of FF or APSC, there is no real reason why not.

            Shallow DOF doesn’t make a good photo on it’s own, but it certainly can help achieve a certain look that is popular with paying clients and with the general public -the depth you get is often the one thing that seperates iPhones and P&S cameras to better tools.

          5. You really shout try to read and comprehend what you read.
            You read my comment but ýou clearly didn’t absorb the contents.

          6. Also there’s little to almost no difference between APS-C and m43 with the same lens it’s a few mm/cm diff in most cases.
            I’d certainly never choose APS-C if I needed DOF bigger than m43.

      2. +1000. The gap is narrowing rapidly. In the vast majority of cases, IQ is indistinguishable in a normal viewing scenario. Also, the ISO or DOF advantages of larger sensors are much smaller than you would think, based on what is heatedly discussed in these forums.

      3. “Most people will improve the IQ of their photos more by improving their technique.”

        True. Only sports shooting (in poorly lit gyms) still really taxes large sensors now.

        1. Uh no, it has nothing to do with large sensors, but everything with follow focus or CAF. At the moment CAF on mirrorless isn’t fast enough to keep track of the fastest sports.
          I use the E-M1 and E-M5 for moderate sport and E-M1 is much better than E-M5 but not as good as some DSLR’s in the enthousiast range .

    3. If you want better image quality, you can already get a X-E2. So the question is, will the camera takes sales away from the OM-D series or from the X-E2?

    4. I think that for most people when you buy a m43 camera you will be kind of bound to the system and will try to stay in it as long as you have m43 lenses (is a good system), and i believe that Fuji could only hurt m43 sales when capturing the new buyers, there is also the hard core photographer that will buy everything form everyone, just for GAS. But the war is the newbies.

      1. Well I don’t think a hard core photographer buys all the gear for GAS.
        That’s not a photographer but a gear geek.
        There are some who like the tech and want to write about it, bloggers and there are some that own, or work in, a camera shop that have the access to all the gear.
        But a photographer will buy what he will use the most, he needs to know the camera inside and out so to speak, and what is feasible from a business economical point of view.
        Gear aquisition Syndrome is about hobbyism not professionalism.

    5. I argue that the market share Fuji is going after doesn’t hurt m43 much. m43 is geared for the mass market., whereas the X cameras are a niche market WITHIN the much smaller enthusiast market.

      I think we need to get away from mirrorless vs mirrorless or dSLR vs dSLR. Mirrorless performance has caught up in that it’s really ILC vs ILC, broken down further by FF vs FF and crop sensor vs crop sensor.

      In other words, I feel Canon and Nikon’s iron grip on market share is about to weaken. There is some serious competition hitting them from all angles, unlike anything I’ve seen in the past. Sony, Fuji, m43 and others all stand to gain, they just need to stay committed to their products, and continue to innovate.

  2. Fuji has no big lens line-up, but what they do have are great lenses with great quality. Definitely something high end users would go for.

  3. Let’s see how AF performs: a friend of mine, using x100s and XE2, is always envious of my em5 and em1 AF speed in low light.

    That said, Fuji is a Company listening to its cusomers and releases firmware not only to solve issues but also to improve existing cameras. Something that other companies don’t.

    I have never liked the plastic feeling of x pro1 and ex1, let’s see if this T1 feels solid as Em1.

      1. You should not give your money to Panasonic and Sony either. I can’t say anything about Nikon and Canon mirrorless firmware updates: more than firmware update they needed a miracle.. (Nikon v1 is nice though).

        What I’m saying is that Fuji actually listen to customers’ feedbacks. And all Companies should do it.

        1. I believe the Olympus OM-D E-M1 was built & designed from feedback. Two things that many were crying for was Focus Peaking & a built in grip. Those things are included among other things, as well as PD-AF.

          1. Ross I’m talking about firmware updates: where is for example focus peaking on em5? Not so long ago Fuji updated x100 firmware if I’m not wrong, and this is perceived as some kind of loyalty towards customers.

          2. Ciao Marco
            I always read your comments with a lot of interest, but this time i must disagree with your point on focus peaking, and like to remember you spectacular “hum lowering firmware update” (even if for me it wasn’t a real problem).
            Like you, I have been very deceived with the lack of a focus peaking firmware for EM5 (this because I use mainly legacy manual lenses), and even get angry when reading about this feature in cheaper Olympus cameras.
            Now I think, from the words of one of the last Terada San interview (in this site), and the fact that new EM10 gets EM1 processor and FP,in that EM5 processor just isn’t strong enough to handle focus peaking (without interfering with other more critical functions).
            Your general point stills true, we would all like to benefit from an active firmware update policy like Fuji’s.
            Regards

          3. “Now I think, from the words of one of the last Terada San interview (in this site), and the fact that new EM10 gets EM1 processor and FP,in that EM5 processor just isn’t strong enough to handle focus peaking (without interfering with other more critical functions).”

            E-M5 has the same TruePic VI processor as E-P5, and that camera has focus peaking. E-M5 has real-time filters including the one looking just like focus peaking. It can handle it.

          4. not arguing, just following your lead:

            so why the f… do they not GIVE the E-M5 and the Pana GH3 that f… focus peaking? do they really expect to upgrade the gear every f… year for such tiny but necessary extras? do i have to get a f… new GH4k in order to have a GH3 with focus peaking?
            GH3 is supposedly a flagship and has not, what G6 and GX7 manage to deliver without any probs?

            how idiotic…

            all in all, the remark about fuji being better in this regard than olympus or pana is in my eyes absof…lutely valid!

          5. Yes, it would be nice if Olympus did for us what Fuji are doing for their customers with firmware updates.

    1. I just picked up a Fuji x100s, and while I love the IQ and the ergonomics, focus speed is a rude awakening after my time with the EM-5 and GH3. It feels strange to have to *wait* for the focus to lock in.

        1. I don’t know. I wish they would drop one of those dials and replace it with a CaNikon style LCD display. Those little things are awfully useful, showing more than just one piece of information at a glance while drawing almost no sap from the battery.

      1. yeah it is, I have the A7R and XE2, I think if I merge them into one in PS it would look like this Fuji camera.
        the fake SLR look is really silly and I vastly prefer the look of my XE2 or GX7.

        1. SLR form factor is hard to beat, it is a result of past 60 years of evolution since Contax S of 1948. Mirroless is good only for smaller body size(portable)and big in sensor size are in one design and by taking away the optical SLR finder. It is a trade off. No one would think Argus C3, a true mirrorless 35mm film camera is better than a Nikon F or Pentax Spotmatic during the same vintage.

    1. It looks like the DF should have been, i like it a lot, i does not have a mode dial, onyl compensation, shutter speed, and Iso, the aperture is in the lens, so it is very retro, i wish that the Oly would come up with a design oriented towards manual settings.

  4. I voted ‘Yes’ though the Fuji team lacks of a really good designer.
    This design is simply an ‘as-much-retro-as-it’s-possible’ instead of being a good balance between retro styling, ergonomics and aesthetics.

    1. looks quite modern to me to be honest. The concept with the EVF on top is of course old but that alone doesn’t make the camera look retro. Also the lens looks modern, more like a Sony Zeiss-

    2. I agree with you on that, Fuji really need a good designer, in fact , all mirrorless brands need a good new design team.
      look at Samsung NX, Pana GH, Sony A7R, all extremely ugly.
      I think the GX7 and GM1 are fine though.

    3. i disagree, i like this design much more than that of the E-M1, the upcoming E-M10 is another story though, as it looks pretty nice so far, blending retro with modern elements.
      i even like this fuji more than the sony A7, which looks kind of “naked”. i won’t even mention the nikon DF as this one looks really akward and ugly, would never buy it on the looks alone.

    4. I would argue that, on the contrary, separate rings and dials for focus, aperture, speed, ISO, and exposure compensation are as ergonomic as it gets – at least for those of us who were born in the pre-digital days: Quicker to manipulate and certainly easier to remember than trying to figure out what dial/button/menu combination you want to assign to which function.

      1. I beg to differ. I’m comming from thos analog manual days.
        But we’ve made progress, and going back to full manual can have it’s use but it’d be niche anyways.
        We have automation for a purpose, choose your level of it. I like that the camera can deliver good results and decides some settings for me when I need it.
        Having to turn and twist knobs all over the camera is counter intuitive these days.
        Having to press buttons under your thumb or on a lens and turning a front or back wheel is more intuitive these days.
        The Fuji X-T1 looks like a perfect camera for those area’s where speed isn’t crucial and you can take your time dialling in the settings each time.
        Fuji got me started in digital and I always liked what they did with the files (IQ wise).

        1. It should have said:
          Having to press buttons under your thumb or on a lens wile looking through the (E/O)VF and turning a front or back wheel is more intuitive these days.

  5. I don´t have or have ever tried a Fuji. From what I´ve see on the web I didn´t like the colors and read about problems with raw converters and wonky af.

    That being said, I do really like the look of that new camera and I like the Fuji lens lineup (much more than the mft lineup).

    It won´t be a E-M1 killer, because E-M1 is all about ruggedness and speed – I don´t think that Fuji is there yet.

  6. Nobody can say now if it’s a better camera but I can say in a hartbeat that it looks way more attractive than Olympus’ OMDs. More compact, more clean, more powerfull. I know it’s just the looks but that’s what I think. I remember when the OMD-EM1 came out my fist reaction was “meh”, just for it’s looks. That doesn’t make it a bad camera, but sex sells!

  7. I still don’t understand why any classic SLR design is referenced as OM-D like (or DF for that matter).
    Its like any rangefinder camera would be called FUJI X100 like.

    30 years ago, all the SLRs looked almost the same. same goes for the rangefinders.

  8. For me its really tempting. I bought E-M1 because I could have a setup that gives fast access to the four parameters I often use: ISO, Aperture, Shutter, exp. comp. . But I have to touch a switch in between. There are no four separate dials.

    This Fuji has 4 dials to access these parameters directly.

    Very, very tempting.

    For me all is about handling. IQ is sufficient for me, the lenses I need exist, AF speed is o.k., etc. etc.

    But it is handling in total. Including RAW handling, responsiveness of the cam, look and feel. So there might remain some points to justify my decision for the Olympus -ahhh yes, the IBIS, great thing. Never knew I would miss it so much 🙂

  9. You know admin (Patrick) – I respected when you kickstarted 43rumors and defended you and all. And I really think you are a really nice enthusiastic guy. But why you have to resort to some dumb headlines like this one? Why on Earth is this Fuji “EM-1” like… First I don’t see the similarity here- the controls are quite quite different.

    Two, is it possible that Fuji is *gosh* copying one of their own designs from the film era?

    First Sony, then Fuji. Please man, just stop 🙂 I mean seriously, this is kind of dumb. You are better than that.

    1. You are the dumb one. Who first brought out the retro digital SLR-type body design? It was Olympus with the OM-D E-M5. What planet are you living on? And then they followed with the E-M1. And, then, what did Sony do? They came out with a similarly designed A7 and A7R. And, after that it was Nikon. And now it’s Fuji.

      YOU owe admin a big apology for your thoughtless and mindless comment. Next time do your research before you open your mouth.

      1. Listen Olympus fanboy and listen good. Olympus did not come out with the “first retro digital SLR-like camera”. Take a look at the Panasonic G1, that was the first for the m43 line, Olympus justed copied them.

      2. I am sorry but you are behaving like an ignorant idiot
        Read what I said again with more care. And if you want to talk about retro the fuji x100 came well before the em-5.

      3. LOL!
        Go sue Toyota for making cars with 4 wheels and a steering wheel. Seems to be a very bad copy of what Gottlieb Daimler developed more than 100 years ago.

  10. Why must FujiFilm’s big day be warped into yet another Oly hand-wringing session? This really has nothing to do with Olympus or m4/3.

    This is about Fuji and their APS-C camera line and their lenses. Only Olympus fanboys could possibly corkscrew Fuji’s announcement into yet another occasion to puff Olympus products.

    Truth is, FujiFilm is on a completely different path. The X100s has NO competition, (except the Panasonic GX7).

    Why can’t we just give FujiFilm their due without having to make it all about Olympus?

    1. Probably because this discussion is about the competition that Olympus will now be up against & so for us Oly users, what Fuji does with this camera is relevant to us.

  11. Admin. I understand you want to generate more page views, but personally I do not visit this site to see none m43 related articles.

    1. Then why don’t you skip the news? Typical mFT user reaction, close your eyes and believe your system is untouchable…

      Reality is, there are so many options out there and every photographer should choose for himself the best, be it mFT, APS-C, FF, a compact, a mirrorless, a DSLR or a rangefinder. Don’t forget it’s called Micro four third, not Microcosmos. It’s always good to have an idea about what the competition does, maybe that suits some people better

      1. Competition is always good when the companies offer us competent cameras, lets see what Olympus have to say about the date, i can only assume that Fuji choose that date because of oly´2 29th event.

        1. @ coaguloso

          You may be right about why Fuji choice the 28th,
          but the rumor about when the X-T1 would be released came days before the rumor when the E-M10 would be announced.

      2. People saying this is the wrong site for non m43 camera’s definitely have a point. It doesn’t mean they don’t want to see any information about this camera. It’s not entirely impossible to go take a look on other sites. But of course the admin thinks this is an interesting camera, and I agree, so it’s fine with me to find a way to justify and publish this story here. 😉

  12. Looks interesting, but only time will tell whether will it take the place of OMD. Fuji has a penchant of releasing very desirable product that comes with caveats. The king of IBIS still goes to OMD for now.

    1. Which “place of OMD” are you talking about?
      Fuji has OIS in lenses it could be useful land I guess a good photographer couldn’t care less about IBIS. Videographers don’t choose Olympus or Fuji so they also couldn’t care less. It’s like putting an airbag in a motorbike. It’s there to make you feel better, but the practical use?

      1. ” I guess a good photographer couldn’t care less about IBIS”
        Even good photographer can suffer from hand shaking and IBIS is welcome. If you know how to it is much easier to take vivid pictures with IBIS to eliminate your movements.

  13. No doubt Fuji’s XT is having my attention .
    Really love the high ISO performance from Fuji’s X trans sensor . Likely this year I’ll have a Fuji camera beside GX7 . The good thing about m4/3 to me is within good lighting , this small system capable of awesome image quality with it’s best optics .
    And It’s undeniable !

  14. What I really like at Fuji is the iq. If a MFT sensor produces visible noise even at base ISO (if you pixel-peep – but stock photos judges just do that), the X-Trans is very clean. I’m not a high-iso shooter so I appreciate more iq and dr at lower iso values (100-400) but it’s hard not to mention the high iso performance of the X-Trans…it’s around 1 stop better than the best MFT.

    The two major problems that Fuji has right now are: reliability (poor qc) and autofocus speed. The two minor ones are: poor flash system and no 1:1 macro lenses…

    1. I had the X-E2 and the x100s…and the autofocus is still very slow especially in low light…in bright light the af has improved but no where near the E-M1…and as far as clean images at high ISIO…I think you are saying smooth…fuji tends to smear …especially on skin…and detail is lost…it seems to me that even in raw fuji still does some smearing on the skin especially…the solution for me to get really high IQ images at high ISO with my E-M1 is I use DxO optics 9…yes the program is slow but the results are amazing

      1. But, who wants detail on skin? Isn’t this why models take hours for their makeup and photographers hours in PP? Seems great to me to smooth it inside the camera! Sony also has it, in all cameras named “smooth skin effect”.

  15. Kind of annoys me that they keep calling this OMD-like. Looks like most retro SLRs. In fact, if anybody did retro perfectly it’s Fuji.

    As far as competition, I’m sure the image quality will be superb, and will in most if not all cases edge out the OM-Ds However, if the other X cameras are any indication, it won’t handle as well as the OM-Ds, especially the E-M1.

    While I love what Fuji has done, they have cornered themselves into a niche market. That’s not necessarily a bad thing, but as far as taking much market share from m43, it will be small.

    1. You are the annoying one. Oly came out with the first retro digital SLR-like camera with the E-M5. This design was copied ( and does not have to be identical) by Sony, Nikon, and now. Fuji. Get it?

      1. Everybody just copies the mighty Olympus. The rest of the world should be sued for putting an EVF on top of the camera *yawn*
        Now rush back home to mum and get your anti-fanboy-pills

      2. Still posting the same old lies, you & Amapric should get a room together. Olympus did not come out with the “first retro digital SLR-like camera”. Take a look at the Panasonic G1, that was the first for the m43 line, Olympus justed copied them.

      3. Lol, so sensitive. The reality is, Olympus doesn’t have some exclusive claim to retro slr looks. Fuji is NOT copying the OMD look. And, my point is simply that Fuji is as close to retro without being film cameras. No other system, with the exception of Leica (that I know of) can make that claim. And don’t mention the DF, because that camera is as half-assed as it gets. (Right idea, bad execution)

        I am a huge fan of Olympus, but I also tell it like I see it. It’s not OMD-like, it’s very much Fuji-like. Or more to the point, Fujica-like.

  16. This camera at a similar price as the EM-1 would be a no brainer for me. Well, this or the Sony A7, depends on how the camera handles. Absolute enthusiast dream and a real beauty!

  17. I looked hard at moving to the Fuji X system….but stayed with m43 because of the sensor size. It’s the right compromise, for me. May not be for other people, but that’s their choice..,,

    1. DonTom, thank you for your comment on the Flektogon 2 days ago. I know what you mean when you talk about the Olympus 75-300 lens, I have been using the Zuiko 70-300 for many years. I find it a terrific piece of gear. I often stitch panoramas from pictures taken with it. Olympus gives a unique opportunity precisely for such long-distance shots, unlike Fuji … or FF … Unless, with the latter, one aims at physical self-torture 🙂 Having taken pictures from far above, it’s like you flew like a bird, e.g. when on Santorini island. See for yourself: https://picasaweb.google.com/105817077934088604717/SantoriniMay2013ThroughTheOlympus70300Lens#5971012560070716274

  18. No doubt this camera will be priced accordingly. Around £1K in the UK probably a direct competitor to the EM-1.

    If Fuji had gone the other way and made a smaller camera, than the EX-1 series something like an EPL-5 equivalent, I would buy that. I don’t really see the point of these “Pro lite” cameras, especially when next year we will have many compact FF cameras on the market. The EM-1 and this New Fuji will probably cost the same as a Nikon D800 and are not much smaller.

    M43 advantage surely is to leverage size and weight.

    The funniest things I read from detractors of M43 is the “shallow depth of field” Meh… I read this on every tech review website. When I first stated using camera of all kinds the idea was to have “everything in focus”. Apparently, in the last 5 years photography has been rewritten so that “blurring stuff out” is the biggest reason to buy a camera. Conspicuously, this coincided with the time when image sensors advanced to the point where small compacts/advanced compacts/m43 could produce excellent DSLR like quality at “screen size” prints. The only thing for the Can-Nikon gang to say was “well you can’t blow out a background with that puny camera” . It’s simply a case of moving goalposts for emotionally attached “big DSLR users” before it was “No optical viewfinder, you can’t compose properly”, then “That camera is too small to handle” and of course “You will be able to see noise on A1 prints”.

  19. Looking great, Fuji! 🙂 I really like the looks of it, very refined indeed. Adding the ISO control dial makes the already industry leading user interface even better. And if I’m seeing right, the dials have some sort of switches or levers on the front. This could mean focus mode selection and exposure mode selection, just to name a few possibilities.

    I’m so heavily invested in m4/3 that I can’t justify another system, but if Fuji makes a fixed lens 50mm or 35mm equivalent with similar layout and I’m all-in on that one!

  20. I’ve read from many E-X2 users, that they are not satisfied with the colours of the pics, especially the red colour. And after the pics I’ve seen, I can agree with them. So hopefully the X-T1 produces better colours.

    1. @ Matthias

      Source please?
      As an owner of the x100S (same processor and sensor as the x-E2) I am surprised to read this.

      Of course, no matter what system, there will be complainers.

  21. The Fuji looks good, no doubt.
    But for real life, OLYMPUS & PANASONIC are on the RIGHT track!!
    (smal lenses-> camera in the jacket :-)& better features).

    1. +1. Additionally, the MFT system with Olympus and Panasonic gives you more choices. I can interchange these 2 brands. I have both, Olympus for IBIS when I need it (esp for prime lens)and Panasonic for video; plus more lens choice. In the future, when I have more time for photography, I will get a Fuji also.

  22. Sony A7, Oly E-M1 and Fuji X-T1 are all SLR like mirrorless cameras. Sony has biggest sensor and smallest body size? E-M1 is way too big (compared to tiny sensor size), X-T1 is too big and Sony is ok.. but Sony does not have lenses.

    1. How is the E-M1 too big when coupled with Four-Thirds lenses for which it was designed?

      Attach the Olympus ZD 35-100mm f/2.0 to it and then, tell me that it’s too big. It’s not big enough for the balance to be good.

    2. EM1 is about as small as a semi-pro style body can be, you know a camera designed to be comfortable using all day. Even then the grip is a little small for my medium-sized hands. M43rds will always have smaller lenses and a smaller total system size/weight when you include multiple lenses than APSC or FF.

      You can make the smallest and least comfortable body with the biggest sensor in the world, and it counts for naught if your lenses are huge and unbalanced on that body.

      1. I have two hands to balance a camera.. One for the grip and other for the lens. Smaller camera is easier to carry around.
        But now.. It seems like Fuji X-T1 is going to be the smallest of these three.. that’s good (at least for my needs)

  23. I LOVE Fuji’s ergo. It has a shutter dial and aperture ring.

    But I won’t give up my IBIS for it.

    If Sony or Fuji released an IBIS mirror
    less I’d have to think hard about switching. Right now, though, Olympus has my business.

    1. I feel the same way about Fuji & Olympus.

      Had an X100, loved it, learned a lot about photography with it.

      but, after tasting image stabilization with prime lenses, there is no going back for me. If Fuji introduced in-body image stabilization then I might think hard about switching.

      As it is, I’m planning to use the EM5 for a very long time.

  24. Having bought a Fujica ST-series SLR as my first 135 format camera, I’d be pleased to have another FujiFilm model after all these years.

    What FujiFilm has to do is to stop with the ISO sensitivity weirdness concerning raw files. I only use raw files, and I shouldn’t be restricted to the Normal range in order to use them. They should be as available as JPEG files–in all situations.

      1. Wait, Olympus patented the ugly hump? Where are the shutter speed dial and ISO Dial on the OMD?
        At least this Fuji looks nice and not as crippled as the OMDs. The OMD looks like a electronic toy against this.

      2. How rude!

        Fuji made several SLRs in the 1970s, just as Olympus did, and they weren’t particularly similar to the OM-system, any more than this is.

      3. Apparently you are severely challenged in understanding the “retro jump” is hardly an olympus inspired design 😉

  25. Will there ever be a good, mirrorless camera for sport photography? O have X-e1 and several lenses, but sometimes I miss a body for my volleyball photography. (I sold all my Olympus gear to go Fuji)

  26. I think I may be selling most of my M43 gear for this camera. I was a decent run.. Still holding out for a G6 at a discount though.

  27. “The site is completely new and in beta stage. You can become a member and write directly your own articles for it! Test it!”

    It is awful. Please don’t do that to 43rumors.

  28. Looks more Df-like with all of those dials on top.

    I’m not so sure something like this and E-M1 are really direct competitors. They’re such totally different systems

    1. I don’t think the E-M1 don’t want none of this.. Only thing it has going for it now is ibis, but the X-system has IS lenses.

      Anybody want a Canon 6D?

  29. It’s an interesting camera, that’s for sure. First impressions are that I like the trend of adding hard dials and knobs to ‘retro’ digital cameras. The shutter button looks like it would be awkard to press. Still 1/4000 max speed, which means no shooting at f1.4 in broad daylight, especially in NZ sun.

    For my money, I’d still stick with my EM5. 5 axis IBIS still puts a smile on my face everytime I use it. IQ is more than I need for Facebook, Flickr, image boards and I don’t see how moving to a slightly bigger (more mp?) sensor will offer any sort of advantage.

    Finally, I feel like lens selection on the Fuji side is just not there yet. Legacy lenses aside, none of the Fuji lenses I have tried have really wow’ed me the same way the Oly 75mm and 45mm 1.8’s have. PanaLeica’s 25mm 1.4 is also an amazing little prime. On the zoom side of things, I much, much prefer the Oly 12-40 2.8 over any of the Fuji zoom offerings. The m4/3 lens selection just cannot be beat in terms of range and quality.

    Still, I am excited to see this camera in all its release glory. Hopefully the hype doesn’t kill it like it did the Nikon DF.

  30. of Micro Four Thirds for me.

    Time to step up to the next level of cameras, lenses and bigger sensor. The limitations are too big for me now and I’m not going to pay the high prizes for miniaturization and mostly low build quality. I’ll go with a Sony RX100 in my pocket to replace mFT and something bigger like this Fuji or even FF Sony for my serious work. Price value is just better.

    1. If you want to step up. You might want to consider a7 or a7r instead. Fujifilm has very tiny sensor, about half of a7/a7r and also second tier 2 maker. Sony has best sensor and Zeiss lens which is tier 1. Focus speed is about same for both Fujifilm and Sony but Sony is more better company and likely to survive for decades where Fujifilm see no profit in years and might be gone in a short run.

      1. Fuji lenses ave “tier 1” quality (a you call it), nothing less than Zeiss, and the size of the lenses is already quite a bit bigger than some offering from m4/3 manufcturers.
        Your reasoning about “tiny” sensor for the APS-C is silly: FF is tiny compared to MF, and so on…it’s a matter of what you ned to do with it.
        Do you print huge? might be better to buy a bigger sensor.
        You print normal sizes? Any sensor from 1 inch onwards will do! Bythe way, do you print at all? Or do you pixel peep? Pixel peepers nedd a MF camera to be (moderately) happy!
        Abou the companies: Sony is better than Fuji? Well, is Sony seeing big profits with their camera business? I don’t know, but it seems to me that all the R&D they spend to reiterate cameras every few months might prevent healthy profits…but this is just my opinion, just like Sony being better than Fuji is yours.
        And does camera handling even figure in your list of priorities for choosing the right camera?
        For God’s sake, stop this “mine is bigger” nonsense! All these cameras, m4/, APS-C, FF and even 1 inch sensors, take great pictures!! It’s just a matter of what UI, ecosystem and handling resonates with your needs!!

        1. Hey, don’t you know that cameras are nothing but sensors? And that image processing, design, ergonomics, ease of use, lens selection (unless it’s Zeiss, which is tier 1) and availability of accessories doesn’t mean anything? I went and bought five Sony A7r cameras and pulled out their sensors and stapled them together. They’re tier 1! Now I just have to figure out how to take a picture with them.

    2. That’s right, troll. You are going to go with an RX100 rather than m43 cameras because the RX100 II sensor is actually SMALLER than the 43 sensor. Absolutely makes no sense at all. You can put a larger-sensor GM1 in your pocket, you idiot.

      Hahahahahahahahaha…what a moron!

      1. The RX100II REALLY fits into a jeans pocket and has an excellent F1.8-4.9 28-100mm Zeiss lens. F1.8 at the wide end! Plus it’s stabilized! Try that with the comparably large but slowish 12-32 GM-1 kit lens. The RX100 II also has a tilting screen and is cheaper, resulting picture quality is better. It’s an easy choice for me as the smallest package with the highest quality and a good usable zoom range.

        On FF or APS-C I would use my legacy glass and invest in 2-3 great Zeiss or Fuji primes (35-50-85) to get the maximum but still a small camera package.

        I simply can’t get the same from M43. Neither the compactness of the RX100II nor the picture quality of Fuji or Sony, simple as that. I know M43 has a bit a faster focus on the newest expensive models, but that#s not necessary for my type of photography. Long tele lenses are also not of interest for me so size advantage of M43 isn’t there FOR ME.

        Ah and thanks for calling me a moron, really appreciate that! I see you are easily offended if anyone would not choose our favourite brand Olympus, throughout all of your posts on all rumor sites it’s very obvious. Makes me doubt if you are actually taking pictures and even own a camera or if you just like rumbling around on the web and insult other people and calling them morons for not choosing Olympus. Try working on yourself. You won’t succeed in life like that.

  31. SLR form factor is hard to beat, it is a result of past 60 years of evolution since Contax S of 1948. Mirroless is good only for smaller body size(portable)and big in sensor size are in one design and by taking away the optical SLR finder. It is a trade off. No one would think Argus C3, a true mirrorless 35mm film camera is better than a Nikon F or Pentax Spotmatic during the same vintage.

  32. Even a fool today would want a full frame Digital camera. How could Fuji to fight against this trend?!

    Fuji, actually Fujifilm brand should go for full frame or all these look alike mirrorless cameras will lose value quickly before heading towards junk yard.

    1. Most people in this world with interchangable cameras own an APS-C camera and it’s sufficient for most. For some now M34 is sufficient. So not everybody need Full Frame. However I could see Fuji making the step up like Sony and offer FF in the same x-mount. This would still provide the use of all APS-C lenses like on Sony A7 and have best of both worlds, FF quality or smaller lenses. Is FF possible in X-mount?

    2. Medium Format is where the real action is. There are clean files and amazing optics good enough for fashion magazines.

      Anything smaller is too small. You just need bigger pockets to hold a real camera.

  33. Snooze. It’s basically a run-of-the-mill APS-C sensor wannabe DSLR with crappy AF and oversized, overpriced lenses. M43 is where it’s at for small size/lenses and FF/FX DSLRs for big sensors/lenses.

  34. Look at all of those dials! Fuji is really in tune with what a certain mindset of photographers want. I’m definitely in that group. I love seeing my settings without going into menus, and having dedicated controls to control exactly the parameters depicted here. I think it goes back to having shot film. I hope the EM10 and future Oly and Panny cams follow this approach, at least for SOME of their cameras.

    The Fuji is going to be a great camera. I used to have severe X100s lust. I’d rented it a year ago and fell in love after having it for 3 weeks. But I did not buy. Instead, i’ve been trying out lots of other cameras, eventually getting around to M43. Having gotten used to Olympus’ insanely fast auto focus, with face and eye detection, and Olympus and Panasonic’s touch screens, I wanted to see if my love of the X100s was still as strong. Aesthetically, I think it still edges out my PEN5, and isn’t even worth comparing to my otherwise excellent G5. Ergonomics were still really, really great — I love those controls. But the EM1 is really close. Edge to Fuji, but not by much. The Fuji viewfinder, with its hybrid approach and left side placement, also wins, for me, hands down. But when it came to auto focus, the Fuji felt like using a vintage camera. No touch screen. No tilt screen. no face, much less eye, detection. I wanted to shoot much faster than the Fuji would allow. And I found it frustrating. But only after becoming spoiled by M43. IQ of all of these cameras is superb. But carrying the EM1 around in the rain without a concern was a lot of fun. And I’ll never give up the speed of Oly’s auto focus. I’ve given up my Canons, and fallen out of love with Fuji. It is still fun to watch Fuji. But their prices and lens sizes always remind me why I’m still loving my M43 rig. Now, if only we’d get some more weather sealed m43 lenses and a hybrid viewfinder….

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