The new Canon has been now announced and you can follow all live updates at MirrorlessRumors.com (Click here). For us what matters is that the entry level camera is actually much more expensive than the [shoplink 30485]Panasonic GF5[/shoplink], the [shoplink 23565]Olympus E-PM1[/shoplink] or even than the [shoplink 26836]Panasonic GX1[/shoplink]. It’s more in the price league of an [shoplink 23568]Olympus E-P3[/shoplink].
Anyway, watch out the test on MirrorlessRumors to check if the camera price and features balanace is correct and if Olympus/Panasonic should be worry!…I don’t think so…
Canon specs and info:
Dedicated presentation page on Amazon (Click here).
EOS-M Black at Amazon (Click here) and BHphoto (Click here).
EOS-M White at BHphoto (Click here).
EOS-M 22mm pancake at Amazon (Click here) and BHphoto (Click here).
EOS-M 15-55mm kit lens at Amazon (Click here) and BHphoto (Click here).
EOS-M adapter at Amazon (Click here) and BHphoto (Click here).
EOS-M Flash at Amazon (Click here) and BHphoto (Click here).

100 Responses
Finally, Canon is in the mirrorless market. I’m curious about their commitment on this system. Hopefully they do better than Sony.
a slightly better offering than the Nikon1 system but still making many of the same mistakes and more…
1.initial pricing too high for target market (Oly and Panny have already recouped most of their initial development costs as well as much of their launch marketing costs and now have economies if scale in this sector)
2. launching just one model is a big mistake, it’s going to be very outnumbered sitting on virtual/bricks and mortar shelves.
3. no feminine body colours (even the white model has too much black) and the design looks very masculine
4. lack of external controls still damaging to the psychology of p&s upgraders
5. no zoom rocker on either lens or body for target market
6. no wi-fi/blue tooth etc
7. creative filters are boring
8. menus look a bit uninspiring for target market (could do with more colour, image examples maybe even set your own wallpaper)
9. this camera might sell better to those interested in video because of it’s more practical features
10. relative slow autofocus compared to current competition
11. lack of any new special features
12. lenses still largish and less practical
… can’t see this camera generating real world word of mouth or glowing reviews on the internet
1. +1 But it’s Canon, so it’ll sell. Nikon 1 sold as well…
2. +1 There should have been a more advanced model, similar to V1, NEX-F3 or E-PL3. I’m sure it’ll come, this one is testing the water.
3. -1 red is feminine enough 🙂
4. +0.5 Those who buy this instead of 650D won’t mind.
5. -1 That’s something most of the target customers haven’t seen on a ILC. Some even identify manual zooming with better camera.
6. +0.5 Only Samsung has gone that way, so Canon didn’t bother.
7. +10 But manufacturers don’t get it.
8. -1 Target customer doesn’t look at the menus while choosing a camera :).
9. -1 There are better video orientated ILCs out there, with good lens and adapter selection.
10. +1 Yes, but it’s also not important for the target market. By that I mean CDAF preformance.
11. +1 But hey, it’s Canon, they don’t need to innovate, they’re no. 1, why would they?
12. -1 It’s APC-C, lenses have similar size as Sony and Samsung. Let’s see how small Sony pancake zoom will be, but I’m not expecting any of them to bend the laws of physics.
All in all, I agree it’s better than Nikon’s effort. Good for starters. If they speed up PDAF to Nikon level and make an enthusiast’s body – at this price, they’ve got a chance. But entry level body at this price is outrageous.
Consumers don’t care about AF speed? Yes they do. Especially when they try out a fast AF cam and decide they can’t go back to a slow one.
It’s a shame Canon’s initial offering is so overpriced. If it launched $200 cheaper, I could easily see it selling comfortably but right now, a GX1 with viewfinder costs the same and does far better.
+1
Average Joe, P&S upgrader, that would give 800 bucks for this doesn’t care if AS speed is 0.4 or 0.2 s.
AF speed, not AS :).
Admin, please bring edit button back.
And it doesn’t remember my details either.
Consumers dont care about Af speed, i know, i used to work in a camera store. If they really cared, no one and I mean NO ONE would buy any point and shoot camera…period. Canon will be laughing all the way to the bank.
@Evjenij
consumers do care about fast and accurate autofocus because last they bought a camera to photograph their kids running round or animals at a zoo the pictures/subject came out blurry/was out of shot/or the moment missed….
… so if the EOS M doesn’t deliver the goods it will not generate good word of mouth, it is not enough these days to get the product off the shelf…
@Miroslav
I’m expecting the new Canon mirrorless to “sell in” relatively well (because of Canon’s market dominance etc) but that is not enough anymore, the camera has to generate good word of mouth and good feedback amongst initial purchasers which because of various flaws I do not believe it will do….
What makes you think you know what and how much Olympus and Panasonic have recouped? You’re just blowing smoke… again.
+1
@Argos
are you seriously suggesting that Oly and Panny haven’t already recouped most of their initial development costs 4 years since micro four thirds was launched and probably 6+ years after initial development…………..
this is a consumer model.. but i don´t expect the morons here to get that…..
U$800? :S
Yes…lot more expensive than I thought.
it’s way toooooooo expensive, 800$ is too much if you can get get NEX 5n for 600 oder the EPM1 for 300
Danger for Pana !
Pana have to be hurry . As for Oly , since it have Sony sensor back up so it will continue grow stronger .
Not for the price: 1canon+22mm=1gf3+14mm+20mm. I hoped for more competition to buy my next camera (not sure which yet) cheaper, but this announce is not going to drive prices down.
The Canon 22/2.0 costs just $250 and must be a very good performer I presume, so I hope that Olympus and Panasonic take a look at their 17mm and 20mm offerings, respectively, both of which could benefit from some updates (or redesign) and price reduction.
Curiously though, I couldn’t find any GF5 kits with the 14mm prime. Looks like Panasonic decided they don’t want to sell such a package, for some reason (the most logical one being that it didn’t sell well with the GF3?)
Yep indeed, the panasonic 14mm and 20mm lenses could benefit from some updates, at least a faster AF, less distortion and a more reasonable price on par with similar DSLR offers.
Yeah, too expensive and too dumbed-down, but I’m a little jealous that this camera has a mic port, yet my supposedly high-end OM-D does not.
I personally am non-plused at this offering. It is a camera aimed at beginners. Basically a P&S camera. Which is fine. It is just not a camera that I would buy. This is a really funny image…am I really going to attach my huge L glass to that? LOL.
http://2.static.img-dpreview.com/files/news/1705465526/canon_EOS-M_with_70-200mm.jpg?v=1546
Doubtful. …but to each his own.
I have a 5DMARKIII kit and a MFT kit. The new Canon M is really good at one thing. It makes me extremely happy about the camera choices that I have made.
And apparently it focuses slower than an X100 🙂
lol
It’s interesting to note that it’s totally a “me too” camera. As far as I can see, it doesn’t introduce ANY new feature, that hasn’t already been used on a mirrorless camera.
Have a look at http://www.canonwatch.com too, all pre-order links and more!
Seems too expensive and focuses like my E-P1.
in the end the same history: Oly invents the key features and later the big brands copy it and sell more because of financial power say live view, swivel screen on DSLR, live-view auto-focus, mirrorless camera, etc.
i know many people who are brand-loyal (fanboys) and didn´t bought a m4/3 because it didn´t have the canon engravement on the front of the camera.
meanwhile, m4/3 had developed the highest quality native optics with a small size and matured on sensor IQ and performance. any m4/3 seem to auto-focus better and for cheaper.
+10000000000
Oly its always innovating !!!
Live view,
Body stabilized
Weather sealed
Speedest autofocus
Etc etc etc
live bulb!!
I think the 1st to implement sensor shift in a DSLR was Minolta with it’s 7D(2004) and not Oly.
Previously, Minolta had launched sensor shift in DiMAGE A1(2003).
Oly its always innovating !!!
Are you on crack?! Maybe always copying and iterating. Nothing has been inovative for cameras since autofocus came about 35 years ago. The digital camera was a Kodak iteration paid for by the NSA.
htf does the NSA come into this, crazy much?
NSA, the guys with the satellites with kind of powerful cameras who paid for all the research into large size high megapixel sensors.
Yes, and certainly winning the Penn State Award for best hiding of losses, most lack of ethics, and misuse of shareholders’ investment.
EPIC FAIL!
850 EUR with kit zoom??? You can buy E-PM1 AND NEX-F3 with kit lenses for the same amount. They better get that PDAF sorted out…
…although not as crazy as Nikon 1 pricing.
Nikon 1 with kit zoom is around 450euro, Canon is 849euro with kit zoom. For this money, i can even buy 2 epm1 with kit o_O
Nikon started with such crazy pricing as well.
Speaking of crazy pricing, it’s still cheaper than an EP3.
May be in the US, but not here and probably not in the rest of EU, where Anasonic have unfair prices compared to the US !
According to the specs, posted by dpreview.com, the camera bears PDAF
“According to the specs, posted by dpreview.com, the camera bears PDAF”
Yes, but it’s very slow, at least on 650D, which has the same sensor.
If so, it’s new to me that PDAF could ever be slow (slower then CDAF of MFT)
Take a look at http://www.youtube.com/watch?v=V0BvlNyQB8E . EOS M is supposed to have the same AF system.
The Canon is competing primarily with overcrowded APC-sensor mirrorless crowd, including Samsung NX, Sony NEX, Pentax K, and FujiFilm X/XF. This is good for the customers and tough for the manufactures.
The good news is that the EOS-M would attract more customers to consider a mirrorless as they next camera instead of an DSLR. Therefore, it may bring more interest to the Micro Four Thirds system as well.
…although not as crazy as Nikon 1 pricing – for what it offers.
This thing has several point speaking for it compared to the m43 bunch.
Canon name, full Canon EF lens compatibility, 18 MP APS-C sensor, to name a few.
Olympus will be forced to:
– beef up E-Pxyz
– beef up AND lower price of OMD E-M line.
The 1299+x price tag on the E-M5 is soon going to be a thing of the past.
Of the points you mentioned, the 18MP doesn’t make much sense. It has actually plenty of negative points and I don’t see why Olympus would need to lower their prices.
Compatibility with existing lenses is overplayed for mirrorless. m43 has lenses to cover most applications; on the Sony side, one barely runs into people using Sony’s very functional and positively wacky A-mount adaptor, despite a shortage of E-mount lenses.
Full Canon EF lens compatibility is the same as 4/3 lens compatibility on m4/3 – very slow autofocus.
This announcement is actually good for m4/3 – it’ll raise average customer’s awareness of mirrorless cameras. When one sees smaller E-PM1 with similar feature set for 500 euros less guess which one will he choose?
The downside to this could be that after trying The Only and Best Mirrorless Camera from Canon, many will proclaim something to the effect that “[all] these mirrorless cameras have slow autofocus, poor controls and are generally not as sturdy as the trusty DSLR, so the hell with them” 🙂
Just recall how many times it is proclaimed that “[all] DSLR cameras can’t do video at all” because their entry-level Canon DSLR sucks big time at that…
If this is placed in the big-box stores as Nikon 1 has been, then it is likely to sell just because of the Canon name and the strong retail shelf-space position they have.
On the other hand, the price and the current feature set suggest that Canon is being much more tentative than Nikon was at the 1 system launch, with their huge in-store and TV advertising promotional budget.
One statement on DPreview indicates that Canon will place this only in specialty camera stores. If that is true and it is not placed in Best Buy, Target etc. then it is currently more of a protective move by Canon – give Canon loyalists enough reason not to try M43, NEX etc. while the mirrorless market develops further.
The price and the reported retail strategy indicate that Canon is very much easing into the segment.
Strange, the backside looks like my stylus 7040 kompakt kamera.
I think you can see that they don’t like these cameras, they just build it because the market want mirrorless. They sell eos wery well and they like to make believe DSLR is the only way!
Wow, this looks like the slowest focusing camera ever from the preview videos. This makes even the X100 looks like a fast focuser. Maybe the firmware is just early, but it seems like the camera takes it’s time to adjust focus in both directions casually before locking on.
makes good sense. Canon fanboys and photoblogers do the R&D while they design it. At $800 I can’t imagine this is a release intended for the general public.
This competes very well with the lower end canon/nikon/sony dslr cameras that i see so many of hanging around the necks of tourists/travellers. With the 35mm f2 equivalent it offeres a very nice compact package, depending on how well the lens performs. It is not hard to predict that this will sell very well.
It also looks like it would make a good back up/2nd or even 3rd body for wedding photographers, especially if it is quiet enough to use during the ceremony. Also looks quite interesting for film makers.
Don’t think any of this is reason to sell my gf1 with 20mm though!
Also appears to be fully compatible with canons flash system and be able to control multiple flashes from it’s small flash unit. Never used this feature, but i understand it is very important to those who do..
> This competes very well with the lower end canon/nikon/sony dslr cameras
Even absolutely lowest end DSLRs are light year ahead in controls and ergonomics to this low end compact with lens mount stuck onto it so this hardly competes them.
With overall lack of features price is 50+% too high. Heck, with lot less manufacturing costs than DSLR even that’s too much.
Sales of this will have very little to do with features and functionality but whole lot with fashion, hype and brand religion.
In pocketable side all it has over cellphones and compacts is big sensor with better compacts having lot more flexible pocketable optics, and faster AF with lot bigger DOF giving better chance for moving target to be in focus. Again DSLRs run in circles around it in focus speed, controls and ergonomics. (with m4/3 having options doing better in all three)
Doesn’t have big niche where it could be justified with logic, eh?
How fortunate for the biggest camera makers modern people are conditioned to avoid thinking.
They should come up with something extra for first (like Nikon with its PDAF). If all they can offer is the ability of using standard EF-lens with an adapter, then it will sink slowly but surely.
For us what matters is that the entry level Canon is hopefully not much better than, say, the top level Panasonic in terms of image quality. I am a bit worried about the next APS-C mirrorless as this might mean that later on 3rd-party manufacturers concentrate on those. But at the moment I think m43 is in a good position – thanks to the Oly E-M5!
not sure yet, but the pictures quality is not bad, do u think it allows tethering?
I think the new Canon system looks very promising! This camera model is of course not aimed for people reading this site, or any other photo site for that matter, but I guess we will see a more advanced model and some more lenses within a year that will appeal for enthusiasts.
I am looking for 4/3 rumors here 🙂
the price is a deal breaker, despite the larger aps-c sensor and the EF adaptor
also the 18-50 lens looks out of proportion to the body
The price will have to drop before holiday season, and this massively, if Canon wants to compete.
Besides, vital will be final af speed as well as RAW iq.
One thing Canon is doing right is adding a pancake as a kit lens. I still wonder why Panasonic stopped doing that.
+10
Maybe because Panasonic wants or rather, expects users to buy a pancake lens right away. A few buyers might even be content with just a 20mm or 14mm. I’d like to see Panasonic release a 40mm pancake like the Pentax Limited Series (?) 40mm f2.8. 14mm, 20mm and 40mm pancakes would make a nice little set of lenses.
This is neither fish nor fowl! I have no axe to grind with Canon having used their cameras all the way from EOS 5 film cameras through their first cheap(ish) DSLR the D30 in 2001 right up to the 5D2 which was retired when I retired it for an Olympus EM5 kit, having also used M43 cameras from the GF1 and GX1, both seriously well sorted small cameras.
This camera is not going to appeal to the p+s consumer market for several reasons, price being the main one and it’s not going to appeal to more advanced users or professionals like myself because of the lack of any meaningful hardware controls or facility for an eye level finder.
The APS size sensor is interesting as is the pancake lens. Canon messed up with the G1X, a camera that could have been interesting had they incorporated a facility for a proper viewfinder and they have repeated the mistake, (only worse), here.
I know a lot of photographers who have been waiting for Canon to bring to the market a small camera with a useful feature set and this is a big fail in the market that this product should be appealing too.
+1 Agreed.
I agree, too. …but Canon doesn’t care.
I have just handled it. Bigger/thicker than most competitor. slow focusing on the pre-production unit.
https://plus.google.com/115255826572441766446/posts/eo15VuJGeqV
But that is the red one. The black unit may be faster.
No. Red is the fastest colour. Look at who’s leading the Formula one chapionship.
But that is not a car! Black is professional. That is why the new Oly 75mm and also the 45mm and 12mm are silver – to make them more accessible.
No way! Everyone knows red goes fastest. 🙂
On a more serious note, this camera is basically just an NEX with a Canon logo on it, with all the same problems – except that it’s far more expensive, and has super slow AF! The Canon name won’t get them that far…
I too would appreciate to see a red (fast) Oly 75 mm! 😀
That’s an inexcusably sexist suggestion.
I tried to remain optimistic and excited but this is completely disappointing. This has made me even more excited about the new olympus cameras
+1000
Canon wants the enthusiast to use DSLRs not mirrorless systems. They are comfortably perched at the top of the heap——so why should they make changes?
RIM with their Blackberry probably had the same attitude——now they are gasping their last breaths.
Good point. The only problem is the camera companies are very conservative and slow (I am pointing at Pana and Oly). They didn’t really deliver something “drastically” different from the popular cameras of their time, therefore they couldn’t take the DC market by storm. Can you imagine Apple depute the iPhone with the same size screen as the blackbarry at the time (but with touch screen), and wait until the 2nd, 3rd gens to beef up the screen size? That’s just one example. They won’t be as successful as now. On the contrary, pana and oly seems to always reserve something for next gen camera. How long have they let their loyal customer waited for some easy to implement features (flip-screen on Oly, retro styling on Pana)? Seems always incremental improvement, but never “game changer”. It’s a pity to see that Pana and Oly established the market long ago, yet the big names (although playing catch-up) still has a chance to fight back. During the same time frame, for the iPhone/Android vs. RIM, look at where RIM is now?
common reaction by my canon friends: “whoa canon has a mirrorless! this will be a game changer!”
me: “how so?”
friends: “because it’s from canon!”
me: -_-`
It might be a game changer. By the simple virtue of Canon entering the market and upping the competition.
It’s true that it would put pressure more on the Sony and the Samsung, but that would – indirectly – put pressure on the m43 too: if the APS-C mirrorless would be making greater strides (due to effect of the stiff competition) than the m43 camp, then consumers naturally would be more attracted to the APS-C mirrorless.
🙂 but some of your friends might find good consulting and leave the photoshop with a Panasonic or Olympus. Although most Canoniken will only count sensor pixel.
I was an early buyer ft Oly E-P1 kit with zoom + dreadful 17mm and viewer. This was 50% more expensive than Canom M + 22mm and flash.
It seems nobody wants to compete with price except Pana with G3/5. Bargains are instead older versions that could not be sold at higher price.
I am amazed by many above having such strong opinion about a camera never seen nor touched!
There will be more coming from Canon, be sure. Personally it is more about the Sony RX100 type of camera and if it can replace my m43 kit as second camera. Looking at test at Techradar the RAW DR is great, S/N a tad better than old style premium compacts.
+1
Pana G3/G5 give great stuff (like EVF) at a “low” price.
> For us what matters is that the entry level camera is actually much more expensive than the Panasonic GF5, the Olympus E-PM1 or even than the Panasonic GX1.
I think you are comparing the MSRP of EOS M (800€ for kit with 22mm) with actual street prices. GX1 started at 800€, GF5 kit – 700€. Only the E-PM1 kit has considerably cheaper MSRP of 550€.
Otherwise, the 22mm costs something too. We do not know how good it is yet. But only comparable lens is the 1.7/20mm and there are no kits with it. A new m43 camera + the 20mm bought separately would cost right now at least 700€. And those are street prices.
If the 22mm is good, I think the EOS M kit price is justified.
P.S. Wait what? The camera – EOS M – has no number in it’s name?? Kinky.
The right lens to compare in terms of focal length would be the 14mm 2.5, not the 20mm 1.7
how so? the Canon is a 35mm equivalent, the Panny 14 is a 28mm equiv. and the 20mm is a 40mm equiv. so the Canon is slightly closer to the 20? Also for the aperture the 20mm is closer to the Canon.
please see interesting preview by quesabesde: apparently the AF is not slow and the interface is good. Maybe one should try first before making strong statements?
The Imaging Resource preview was quite clear: AF is slooooow.
No X in tbe name either…
Epic fail! 😛
My modest look into whether the Canon EOS M will be a good camera for street photographers:
http://www.londonstreetphoto.org/canon-eos-m-street-photography/
The early reports of slow autofocus are not good for a camera that has a touchscreen and no viewfinder.
Thanks Peter!
it would be much better for Canon to start build a game console if they intend to go against Sony, the camera business is obviously not the Canon strength anymore… O-MD and GH2 are allover Canon DSLRs
Canon waited this long and produced this? Lame