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Fuji will NOT join m43! They will make a large sensor mirrorless system (larger than fullframe!?!?!)


Now guys, abandon your hopes. Fuji really shaked (or shocked!) the world now and will do their own mirrorless system. They will not join m43 for now! And what’s so special with Fuji’s system? They will make a mirrorless system with ueber-large sensor that will deliver an image quality higher of that delivered by any full frame(!!!) system!!! You can see the official presentation at DC.watch if you don’t believe it! The resolution and Signal-to-Noise ratio will top all current full frame sensors. There are no detailed info about the sensor size and specs but they promised that they will show a mockup at the CES event in January. Now let me say chapeau to Fuji! They really now how to shake the digital camera world. First with the [shoplink 19929]Fuji X100[/shoplink] and now with a complete high-end mirrorless system. I wish Olympus and Panasonic would have such a courage!

P.S.: This could be a real challenge for Leica!

One more deal news: The Fuji X100 is in Stock at Amazon for the normal price (Click here)!

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160 Responses

    1. If they bring a “compact” medium-format system on the table, it’s a true revolution. Even a compact FF system would be. Chapeau, Fuji, I’m excited.

      1. I’m excited too, this is exactly what I’d love from Fuji! FF or bigger mirrorless with some of thier exciting sensor tech and fantastic processing.

        Put it in a retro styled body like the X100, and at a reasonable price ($2000 or something with kit prime), I’d be all over it, and it’d shake up the market!

        I’d just hope it wasn’t much bigger/heavier than the X100.

        1. lol are you retarded?

          i mean.. no other way one could hope that a bigger then FF system will sell for 2000$…. lol…

          1. you are right, it may be more like $10,000 and if pushed at the Medium format market they may sell them in the hundreds per year.. very niche.. not really big news for most photographers..

          2. They would need to come in WAY under $10,000 for the avg photo enthusiast to buy. The 10 grand digi med format camera has been done already.

    2. well, but it is written there that the sensor will be smaller than FF but a bit bigger than APS-C.
      and many Japanese report saying that Fuji already confirmed this , so it would not be a compact MF system.

      I hope it will be an APS-C H or just an APS-C , interchangeable lens version of the X100.

      I think I would get it in addition to some MFT , they make great combo ,this new Fuji for low light high DR applications and MFT for walk around snaps.

    3. – And Fujifilm are manufacturing the Hasselblad digital lenses too!
      – I also guess, this will be a big sensor camera.

    4. What would really be killer is if they came out with a digital, mirrorless version of their 6×9 rangefinders. Sans rangefinder, of course.

  1. If it’s truly medium format, it’s likely to still be more than what I can afford, though it’s all good for the market.

    1. If they can pull it off without an enormous BODY it would be revolutionary! The size of full-frame DSLRs is an absolute joke.

  2. That X-S1 looks very promising! Could be the large sensor mirrorless I’ve been waiting for. A mirrorless Pro S5 with sensor improvements? Now that would be something, especially is they maintain Nikon lens compatibility.

    1. Well, not quite. X-S1 will be a monster-zoom compact camera with a 2/3” sensor. Just read the report once (or several times) again 😉

  3. Okay, I can’t read Japanese, does this show an S5 type SLR and a mirrorless product above it but not pictured? It looks like it’s got the X100 leading to the X10 , an X-S1 SLR and some top-tier product. What does the text on the top branch say?

    1. The top of the slide says x-series line-map.
      The top camera says x-mirrorless then some character I don’t know.

      1. Well, that says the XS1 is not an interchangeable lens system camera but bridge camera with 2/3rd or 3/4 sensor.

        the X10 is a lower cheaper zoom version of the X100.

    1. This is getting funny in here! Chapeau is the French word for hat…as far as I know. That is high school French brain cells…and you don’t need to know hold old they are, LOL!…I know Admin is European…so I think he may be saying “Hat’s off” to Fuji….idiom or slang….but I could be wrong. It’s just a guess.

  4. Fuji really going after the niche markets. Pretty cool.

    Hopefully it inspires some of the other guys to make some serious cameras. Canon?

    Hopefully there will be a follow up to the X100 as well.

    1. I heard that and read it somewhere esle too that 16mp version of the X100 is coming very soon and I expect that , so I am still waiting , I hope it will get 85mm equivalent lens but it’ll probably get 50mm f1.4 equivalent lens.

  5. Wait, this announcement is a SMALLER sensor than 4/3. This is a 2/3″ sensor, the same size as the Nikon mirrorless system.

      1. There will be actually 2 new cameras, as I understand it: The 26x zoom (2/3″ sensor) X-S1 (what a confusing name!) this year, and the new shiny ‘finest mirrorless SLR 😀 system ever’ only in 2012. But there is absolutely nothing about its sensor size in the report, so I wonder whether admin knows something more..(?)

    1. There are two cameras in the article:

      – X10 (sensor 2/3, half the size of 4/3)
      – X-s1 (sensor size unknown but according to Fuji bigger than Full Frame)

    2. no, it will be a much bigger sensor than 3/4 sensor , and even a bit bigger than APS-C, it is clearly written in other Fuji interview section of some japanese sites (I can post link if you want it).

      and some says that it will not be a bayer design.

      1. the XS1 will get 2/3 sensor or a bit bigger one according to Fuji’s latest interview at ITmedia(all in Japanese).

      2. Yes, please, post a link, because the DC.watch page pointed to by admin does not mention anything about the sensor being bigger than FF, even not in the original Japanese version. It only says that the performance of the sensor is better than FF sensors resolution-wise and noise-wise. That is something different than the sensor being bigger.

        Looking forward to the link. Thanks.

  6. Admin, where does the info about the sensor size being bigger than full-frame come from? I can only find “Said resolution and low noise will surpass the 35mm full size sensor.” The K-5 has pretty much full-frame sensor quality, and given that the current generation of FF cameras will be 4 years old next year it doesn’t seem that unrealistic that the sensor might improve on the last generation of APS-C…

    Nothing in what I could understand of that translation rules out APS-C or m43, or implies a bigger than 35mm sensor size. Am I missing something?

    1. it is mistranslation, obviously.

      Fuji just says thsomething like new Mirrorless has sesnor that is not conventional bayer design and is about the size of APS-H or bit smaller than that, the IQ of new sensor may rival or even beats most of current FF sensors from any maker.

      there is no part wirting about MF sized sensor or bigger than FF in the original JApense interview.

  7. MF makes sense, at least technically.
    Fuji is not competing against lightning fast AF, let alone AF tracking. On the other hand, they bring the mirrorless solution to micro adjustments and lens calibration. As a bonus, the mirror slap …well, its not quite the same.

    But this will *not* be an alternative products to m43:
    If the lenses are going to be small, it is by comparison to those for Mamiya Phase One, Hassleblad or Leica S.
    As for price, if we are lucky, it compares to Pentax.

    1. +1

      Yes, I also don´t see anything like that. The only thing I read is a bad google translation. And “… Said resolution and low noise will surpass the 35mm full size sensor.” tells only about quality, NOTHING about size. Please read, don´t dream! 😉

    2. but in the original interview they said it and it is written in Japanese.

      but they never mention MF or bigger than FF in any where.

      oh almost forgot , Fuji is now working with Toshiba on a new type of sensor deisgn that is not bayer.

  8. The sales chart shows Fujifilm has sold over 300,000 x100s worldwide.
    The new X-s1 looks promising, but the lens in front of it…hope not.

  9. Wow, admins gets a lot of info wrong these days; it must be the stress. Good thing the site has such a good cimmunity that is quick to point out the errors. 🙂

  10. “In addition, in spring 2012 “to bring the finest SLR mirror-less system,” and clarified. Said resolution and low noise will surpass the 35mm full size sensor.”

    This statement probably means that Fuji plans on getting better than FF performance out of a FF or APS sized sensor.

    The top line of their roadmap simply says “X-mirrorless camera”

    In any case… I think Fuji’s real challenge is production and distribution.

    1. Right, they said nothing about sensor size, they only announced their goals in sensor performance. So, no medium size mirrorless from Fuji anytime soon. I suppose they’ll use some of new Sony sensors and compare it with some old Kodak FF sensor. Good luck to them, anyway. BTW, X-S1 looks very nice to me. If it only had larger sensor and smaller zoom range ( say APS-C from X100, 8x zoom ) it would be very attractive. We need X-S1 like body from Oly.

  11. No way it’s medium format. The sensors would be horribly expensive and the lenses would be huge and expensive. Not only that, but they’d be trying to cram themselves in next to Pentax’s 645, which is already struggling to creep out of the well-heeled pro market.

    “Quality to beat current full frame sensors” is just code for “we’re really good at making sensors”. If you remember the S series F-mount DSLRs, they do have a good claim to good SNR.

    I expect this will be either a FF or APS-C sensor system. Probably with the viewfinder system straight out of the X100.

    1. > Probably with the viewfinder system straight out of the X100.

      Hmm, probably not. The X100 viewfinder is designed for one specific 4x zoom lens. I can’t imagine similar viewfinder design to be used in a system camera.

      1. Sorry, “straight out of” wasn’t what I intended to say. I meant it would be the same system. Of course it wouldn’t be identical; that would never work. But I expect their new system camera will include a hybrid optical/EVF viewfinder.

        1. And I don’t expect that at all. Again, a system camera (i.e. with interchangeable lenses) with a hybrid viewfinder is very improbable.

    2. Have you seen the Mamiya 7 or the Bronica RF645? Very compact medium format cameras, with lenses about the size of 35mm cameras.

      Sure, they’re not fast (f/4 and smaller max aperture), but they are compact. If it’s mirrorless, they can make it compact especially if they don’t need to cram a rangefinder in there.

  12. PANASONIC….are you ever going to announce a GF Pro?????????????????????? Hello…are you home Panasoic? 🙂

  13. All the power to those who will benefit from this annoucement, but unless both the bodies and lens are extremely compact, I’m not interested. I like my systems discreet, convenient and compact.

  14. I dont understand the hype, Large sensor means large lenses. This will be very expensive. All I see on this forum is people complaining about how much a 25 1.4 cost. Why are you all excited about this?

    1. because they are tech geeks not photographer… i bet 80% here have taken their last photos more then 2 weeks ago.

      they are not photographers. photographer don´t waste their time on the internet when they could take pictures.

      same as for the people who ask every day about a new canon 1ds… and then only 1% of all the people who scream for it will actually buy it.

    2. Scott says “Large sensor means large lenses.”

      Not necessarily. Leica lenses are very compact and are completely usable on the FF M9. Admittedly, no auto focus in the Leica lenses, but technology romps along and sensor size is not really the limitation on lens size that many suppose.

  15. It makes perfect sense for Fuji to go for maximum image quality and a big sensor. All other niches are already getting crowded. So why should they invest in a me-too product?

    Nikon/Pentax: small sensor system
    Pana/Oly: m43
    Sony/Samsung/Canon?: APS-C

    A smaller sensor/system doesn’t make sense, and APS-C and m43 already took a big market share. So YES FUJI, design the first full-format or even bigger-sensor mirrorless. Bring it on! (They even overtake Sony with this announcement)

    Great times for photographers I think! After 70 years of stagnation finally the whole photo tech world is put up-site-down! I love it.

    P.S.
    things like “too bulky” or “too expensive” won’t apply to the product, as it will be produced for enthusiasts and professionals.

    1. The Nikon sensor is 4 times as large as the Pentax sensor, so I don’t know whether it makes much sense to have those two systems in the same category.

      1. It depends. Fuji is known to make some large format fixed lens cameras for film.
        Now lets assume that they make a Miniaturised FF with some lenses. That would steal some thunder both from Sony and Leica.

        I don’t think it’s below them to make a FF camera not bigger than a Leica for half a price, or even less.

        That wouldn’t worry m4/3 companies, but it would open the market for pro mirrorless users.

    2. Yeah but what about the new iPhone 4S with new 8MP camera and new improved lens!!!!! 🙂
      Off course I am just goofing..but that is probably the best cell-phone camera to date, no?

        1. Didn’t know that, Bilgy. I can only buy the phones that my carrier offers or I have to switch carriers. And Nokia is just about going under as a company. The markets change so quickly these days.

      1. “that is probably the best cell-phone camera to date, no?”
        Bizarre that you would think so, considering it’s not been tested and the specs/sample images are pretty typical. You might as well say that this new Fuji mirrorless is the best mirrorless to date, no?

        1. Of course I haven’t tested it….I never said that I did. …Michael…the current iPhone with its 5 megapixel camera with focusing lens takes GREAT photos for phone. (I do not own one…but a friend has sent me many photos from hers).. The new 8megapixel camera has a 5-element, focusing f/2.4 lens. Show me a phone with better camera specs than that? Pretty impressive. Apple always impresses with the next step in tech…Always.

          1. No, the Iphone 4S is a big disappointement, the Samsung Nexus Prime will be announced next week and will be a much better phone.

            Android is the best phone OS by far.

          2. I don’t care about the phone. We are talking about the camera on the phone. This is a photo site.

    3. “Great times for photographers I think! After 70 years of stagnation finally the whole photo tech world is put up-site-down! I love it.”

      all i have to say to that BS is. you are a moron….

  16. Lost of confusing posts here. The X-S1 is a 26x zoom bridge camera based on the 2/3″ X10 sensor. Fuji announce this X-S1 camera AND their new direction for interchangeable mirrorless system based on a much larger FF? sensor. These are two different animals. There was no mockup of the FF? mirrorless camera so we don’t know what it will look like.

  17. Don’t forget that historically Fuji has always been willing to make niche cameras that are a little, uh, weird. Can you I imagine a “G690d”? I can…

  18. I suppose I should be excited or intrigued at the very least. But, somehow, all I see is another proprietary camera/lens system. Just what we need. Still, I wish Fuji all the best.

  19. Don’t see that the sensor will be larger than 35mm – but Fuji thinks their sensor will be better (resolution / noise) than any 35mm today. Well, I guess the sensors in the upcoming Nikons and Canons will be better than what is used in current cameras. However, there is only one 35mm sensor mirrorless system at the moment and that’s Leica M. Maybe Fuji makes an M system camera with AF – ok, I’m dreaming …

  20. Is this another fixed lens camera? I don’t see getting excited about a new fixed lens camera priced over a thousand dollars or more. If Fuji intends to introduce another changeable lens system incompatible with existing lenses, good luck winning lots of customers… Al

    1. They will win tons with the new ILC. You sound like the typical peasant that wishes they could be part of the elite but have neither the skills nor funds to join us! Don’t worry, we will leave the piss bucket near you so you can at least get a splash of elite goodness! muahahahaha!!!!

  21. better quality than today’s fullframe doesn’t really mean fullframe, does it? but APS-C cameras are too crowded so I think that high-end fullfframe mirrorless is a good idea as long as you can back it up delivering that kind of quality. More importantly, it won’t have such a support from the PROs if it doesn’t have lenses. It would be wise to make it compatible with some old mount, even m-mount. from what I read, the m-mount is not a proprietary format, right? Anyway, it’s not really a competition for the m4/3, NEX or NX since it seems to be a true high-end camera. but it’s sad because I wished that fuji had joined the m4/3, it would have been awesome.

  22. I was actually wondering, when the first FF mirrorless cameras would appear, as there are quite a few more advantages other than size when you cut the mirror out. I guess this system will be targeted right to eather the pro’s (which I doubt) or at Leica (which makes a lot more sense, as the X100 is already considered a “poor mans” Leica equivalent).

    1. “I was actually wondering, when the first FF mirrorless cameras would appear”

      Too late – the Leica M9 has been out for some time…

  23. Admin I like you but Tere are some days I just want to punch you in the face ;-). Why is fuji not joining m4/3rds such big surprise? Fuji is not part of the micro
    Four thirds consortium. Micro four thirds is a closed standard not an open one. Mote closed than four thirds which by the way os also a closed standard.

    Fuji does belong to four thirds an they never did anything anyway.

    As for the new camera- no it won’t ha e a sensor bigger than full frame! That’s not
    What the translation says. It’s says fuji expects both resolution and low noise to exceed the full frame sensor.

    1. Raist3d
      I am sure a considerable number of people would like to punch you in the face (most days, and everywhere).

  24. Looks very interesting. Unless it is truly revolutionary, it will get some serious competition. The new generation of APSC sensors are pretty nice. The k-5, 60d, and d7000, all have outstanding specs when comparing them to our current FF cameras. However, this will have to compete against a new generation of cameras- APSC and FF. The rumored Canon FF body with a low megapixel count could be a big player…
    The idea of a camera with better iso performance than the Nikon D3S for around $2000 sounds damn good. I never liked Canons much but if they could do that I would be very interested…

  25. Just a thought or hope that Fuji will still be somewhat involved with m 4/3.

    I have always been impressed with Fuji , creative cameras, and impressive sensor technology.

    If they have pushed sensor technology, as they very well may have,

    then it makes sense to market it first for ultra high end cameras, full frame or even more elitist, medium format. It establishes a reputation.

    Then adapt the technology to our 4/3 d’s sized sensor.

    Perhaps sell sensors to Olympus.

    It is a great marketing strategy to develop a reputation for “making the best”. People always want the best, even if they don’t really need it. (In my youth I used to do some sales).

    A good reputation rubs off on to other products, as evidenced by Nikons tiny sensor camera.

  26. Always had faith in Fuji! Love the X100 and will most likely love whatever else they come up with. They were always known for making quality products. They have balls! I’m also glad they are not joining the M43 crowd. Better to stick to bigger and better sensors.

    1. How does this help m4/3rd development when they are ignoring that technology? Do you really think this will motivate the Lilliputian m4/3rd manufacturers? I doubt it. What this is really is the begining of the end of the turd system.

      1. It helps m43 because Fuji’s entry makes the mirrorless market even more fragmented than before, diminishing the every other player. All while making m43 in comparison appear as even larger system to the rest.

  27. BWHAHAHAHAHAHAHAHA!!!!! I knew Fuji would never make a Micro Four Turds camera. Why would they sully themselves by making a product for the common rabble? I am happy that their mirrorless system will be made for and priced for the elite instead of the pathetic peasantry of photography!

    Now excuse me while I go move my bowels and create a new Micro Four Turds camera! Would you like a GH3 or a EP3? Muahahahahahaha!!!!!!

    1. Your username says it all. Some people buy the tools that work best for them, not the camera that impresses their friends with the highest possible specs.

      Get over yourself.

      1. Oh my one of the common scum err peasants tries to babble to me? Bwahahahahahaha!!!!!!! I get the camera that is for my station, that of the god like. You get the camera that is of your station, somewhere around unorganized jelly! Begone little person bwahahahahaha!!!!

        1. I guess a camera of your station definatly includes a rear LCD rather than a VF.

          As it must be hard for you to frame shot with that 12″ cock dangling over your eyes?

          1. Aw shucks, give him a break Jim! He’s a tit but at least he’s funnier than Pablo. Granted, his grammar is no better and he punctuates as well as a pig wipes its arse, but at least he doesn’t take himself too seriously.
            He has all the dignity of an Italian Prime Minister and the wisdom of a two year old turtle.

            Respect is due.

  28. damn ,..why does other companies would never see these potential market like fuji did,..always had thinking the smaller the better,..I hope these would teach a lesson to Nikon ,Panasonic,,..Pentax ,…
    great direction Fuji ,..Thumbs up

  29. Diversity is good, obviously. A lot of people who want large sensors and pretty pictures will go for Fuji which fills a currently empty niche. There will always be a demand for bigger and better technical image quality, surpassing reality.

    M43 has its own appeal in small and stealth, yet acceptable quality. It’s a different head.

  30. I am _still_ waiting for something to replace my good old Finepix S6500fd (S6000fd in USA), X-S1 looks very interesting so far.

  31. HOLD ON…after carefully rereading the remarks from Fuji’s CEO…he said: “it (Fuji), will create a mirrorless, interchangeable lens camera built around a larger sensor with ‘resolution and low noise [that] will surpass the 35mm full size sensor.’ “…in the context of his comment…if you read the whole discussion in full, I believe he means a larger sensor than the 2/3” EXR CMOS sensor recently announced X10 and X-S1.Not a larger sensor than a full-frame 35mm. I guess it could be …but he doesn”t say that.
    As a number of people have posted above….Fuji’s CEO does not literally say the sensor will be larger than the 35mm sensor he just says that the “results” from the sensor will surpass a 35mm full size sensor.
    I think “admin” may have misinterpreted the CEO’s remarks and jumped the gun here and mislead a lot of people…
    ….time will tell.

    1. Good point Bob B. the article doesn’t say anything about physical size of the sensor. We can just expect new generation of sensor probably made by Fujifilm. Performance are always overrated by marketers though ;). However Fujifilm knows how to please photographers’ hearts. So let’s cross fingers to them.

      1. I suspect that Fuji’s CEO was being purposefully vague just to incite exactly the reaction he got here on this website to gain maximum press coverage. This makes sense to me. It worked beautifully.
        I say the sensor is smaller than full-frame…but the tech involved gives high quality images without the sensor acreage. Wanna bet? 🙂

        1. I think it will be an APS-C sized sensor. And that “surpassing resolution of the FF sensor” may signify a non-Bayer-styled sensor (a la Foveon) or at least a one without the AA filter. Time will tell, Bob ;).

          1. I would not be surprised if it is a FOVEON-type sensor…that could keep the camera and lenses smaller and open the door to other non-Fuji lenses.
            Fuji is a funny company..but I have been a fan since I was using their view-camera lenses back in the 80’s. They think “out of the box”…for sure.

  32. Once Fuji said that the new X100 will rock our world and give as best ever only true quality, since then I dont believe Fuji.

    The best ever still is s3/s5 series.

    But I will wait for more info from fuji becouse I have rest of faith.

    regards

    1. …Once Fuji said that the new X100 will rock our world and give as best ever only true quality…..

      1+

      PR talk…..

  33. Fuji has claimed a few years ago (2006) that they were working on a completly new tech for their sensors. They called it “ORGANIC CMOS” a kind of 3 layered sensor like FoVeon but made out of organic chemical compound not silicium at least for the light sensitive part of the sensor. It sounds like a breaktrough in sensor tech if they bring it to the market. I hope it will not benefit only to pro. And they also already have “on sensor PDAF”.

  34. Okay, so the translation is off and the performance, not the size, of the sensor will exceed FF. And, unless my theory of inflatable lenses turns out to be true, I am guessing a FF rangefinder body with AF is probably not realistic.

    Does it then make sense that Fuji is going to rollout a new APS-C ILC system, or any new proprietary system for that matter? That would take a ton of marketing horsepower and would seem to be pretty risky. How would you compete against mature m4/3 and marketing gorilla Sony?

    I think m4/3 is still likely and is Fuji’s smart move. You immediately join a mature ecosystem of lenses and you could still innovate on the sensor and processor by pulling a trick like they did with the X10 – sacrifice mpx to gain DR and reduce noise. How about a 8 megapixel option that delivers APS-C DR and low noise, but with smaller lenses? Hmmm…..

  35. well and who will give you the money to buy that system?

    i mean….. when i want more then fullframe i now what to buy hasselblad.

    no need to get crayzp about another medium format or slightly smaller system.

  36. Well, indeed fuji is bound to release its new sensor tech “organic CMOS”. It will not be three layers like foveon at first time, but TWO layer sensor with color filters on top. It will be an hybrid sensor. It will have color filters on top of an organic layer selectively sensitive to green and that transmit blue and red to the underneath classical siliconed based layer. Their ultimate goal is to achieve a 3 layered organic sensor ala foveon but not ready for the moment. Hybrid is the first step and that’s huge in itself.

    1. While googling for the “organic CMOS sensor” the most interesting part are the hints to the manufacturing process: the sensor is printed on plastic substrate, with either few steps of lithography or no lithography involved at all.

      http://image-sensors-world.blogspot.com/2009/10/fujifilm-organic-cmos-sensor.html

      http://www.1001noisycameras.com/2009/10/fuji-rd-organic-multilayered-cmos-sensor-prototype-shown.html

      Earliest mentions of the tech: http://techon.nikkeibp.co.jp/article/HONSHI/20061115/123642/

  37. well PR talk is cheap (especially when site admins spreading missinformation)… we will see how it performs.

  38. FF or bigger? BIG YES!

    I will definetly not cry about not having m4/3 if I could have FF or bigger (super 4/3s aka 35mm size, just with 4:3 ratio?).

  39. Imho, a new sensor slightly bigger than aps-c would be perfect. A 1,4 x crop factor would be great especially with common focal length lenses like these : 17mm=>24mm; 24mm=>33,8mm, 35mm=>49mm, 40mm=>56mm, 50mm=>70mm, 60mm=>85mm, 70mm=>100mm, 75mm=>105mm, … But it is a just a suggestion from me.

  40. ‘shake the digital camera world… and now with a complete high-end mirrorless system’ ?

    What do you mean ‘now’, are you sold that easily ? We have seen absolutely noting aside from hoping it has any resemblance to the X10/X100, but this new thing could as well be complete shit. Remember the Nikon 1? I think you’re jumping your bones a bit early. Them saying that is has good noise performance means absolutely nothing at this point, and says even less about the actual type of system it will be. The sony NEX has a big sensor and good noise performance, but the system is too horrible to use imo, even if it seems perfect on paper.

  41. This will not be a FF or larger sensor. It will be a “large sensor” that they claim will “rival” full frame in terms of resolution and noise. My guess is APSC or similar, or something between M43 and APSC. If Nikon sees a niche between compact and M43, Fuji may see an opening in the opposite high-end gap, and the style/price/focus of their recent offerings would back this up.

    1. I am not expecting FF or larger either.

      If it is not a Bayer sensor they might follow Sigma’s lead and claim a 10 MP 3 layer sensor is the same as a 30 MP Bayer sensor when it comes to resolution. Fuji also has used pixel binning in the past to reduce noise and increase dynamic range. So they might not offer high resolution and low noise at the same time, we would have to pick one over the other.

  42. Fuji has lots of experience of making medium and large format lenses. They make lenses for Hasselblad. Now Hasselblad has been sold to yet another investment company. Maybe Fuji´s lens designs for Hasselblad are now free for Fuji to use? They have design capabilities, designs, production lines. They only need a bayonet and body. A couple of native lenses plus all the others adapted would make an easy start for a Laica S2 style mirrorless system.

    Nowadays bodies are easy to design and manufacture, simple electronics, while turning out new lenses takes a lot more time. Ask Sony.

    Just a thought…
    -p-

  43. From what Fuji rep. stated it could be any size. It is just a tease. They may have a new mirrorless camera prototype or even multiples that they have’t even fully committed to which size sensor yet. I am sure they are going to see which cameras are selling now that Nikon entered the market. It will be an interesting couple of months watching Fuji, Nikon, and others enter the mirrorless market.

  44. can somebody give me just ONE argument why fuji should enter the ridiculous 4/3 sensor format which is inferior in about every test on the web and in real life?
    why should they compete with an OK, existing lens lineup? they have enough momentum going with the X100 and X10.. they can built a Leica M9 competitor for half price, that i’m sure of..
    THE WAY IS BIG SENSOR, and some nice FUJINONS, the sensor should be as big as it fits the friggin’ housing. way to go fuji
    I’LL TAKE a FF sensor any day, even bigger too, not smaller than APS-H please.. 😉
    creamy files, DR and smoothness all the way, i get pixel mush already out of my mobile phoone, no need for more 4/3 pixel mush for me

    1. Going for the APS-H is actually a very good compromise, since it’s been the largest sensor format that can be exposed in one stepper process, which means substantial cost savings compared to a 24x36mm sensor. Remember, it’s the same sensor size as the Leica M8.

      It will put the APS-C crowd well behind, while challenging the 24×36 sensors. I read somewhere an indication, this is about upscaling their EXR-CMOS BSI, but I doubt BSI is relevant on a larger sensor than the original 1/2″. It certainly will be a FSI type of sensor, but with the EXR-CMOS colour filter pattern.

  45. My hope is for a digital Fuji 645 system, like the GA/Zi camera’s Such a camera will blow away Leica M9, take over some part of the MF DSLR market and also an alternive for the smaller mirrorless camera systems.

    It will be shacking everyone and most important a tool for, lanscape,street,travel, archictecture and documentaire photographers.

  46. Admin, I love you but there are just some days I want to punch you in the face 🙂 Why is this any surprise? Didn’t you know, micro four thirds is a closed standard? It’s not like Fuji could say “yeah, lets jump in” – we don’t know on what Olympus and Panasonic would let Fuji get in.

    Even 4/3rds is a closer standard and it’s closer to open on the scale compared to micro four thirds. Fuji is part of that one (*and not* micro for thirds), and they did pretty much nothing.

    Why is this any surprise? Seriously.

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