Samsung NX200 and anti m43 advertising
Samsung announced the NX200 and you can read a list of all previews and press releases at MirrorlessRumors. What surprises me is that for the second time in one year I see a wrong size comparison between Samsung APS-C sensor and the Micro Four Thirds sensor. As you can see from the image on top they showed the m43 sensor area much smaller than it really is! Korean friends at SLRclub calculated that Samsung advertising material shows a APS-C vs m43 sensor area difference of 2,25. But in reality the Samsung APS-C sensor (whihc has a 1,54 factor) is “only” 1,6x larger. And what will really piss off Olympus and Panasonic is the “fake” image comparison made by Samsung that you can see at SLRclub (Click here).
Fuji X10
It is not exactly a Micro Four Thirds competitor but many readers here liked the Fuji X100. So it might interests you to know that Fuji announced the new X10. Press release at Dpreview. A Fuji guys youtube presentation is available at MirrorlessRumors. A product page is available here fujifilm-x.com and one mroe article at ThePhoBlographer.
101 Responses
well it is advertising.. who believes it deserves no better.
we all have some basic intelligence.. except americans.. are we?
i mean… do you complain that your t-shirts are still looked washed out despite you are using the best color washing powder money can buy?
pete from the UK…
@3243535 – this doesn’t have anything to do with being American you bloody brit wanker, why is is that people from the UK are so stuck up, have such terrible teeth and are so stupid.
Thanks for the insulting post.
It actually does, though its Korean advertising. 😀 But if you are stupid enough to believe what Samsung say in that ad, its your problem. Bad add is better than no ad, which is what Samsung was doing until now.. 😀
And hey, its not like you cant sue them, you can.. and probably win. 🙂 Though its Panasonic and Olympus who should sue them for decieveing and lying.
Whats kinda interesting is new NX200 with 21 mpix, very curious about performace (since last 14 mpix NX100 isnt exactly top notch sensor, even tho they have very decent lenses in NX system).
Jason – Pete’s just a bad example. Not all Brits are pretentious twats with poor grammar/dental hygiene.
at least we are no racist american ignorants who cant find africa on a map. go teach your dumb ex president….
and he has a point, americans tend to believe everything they see on TV.
that is why they invaded iraq…..
most of the bible belt idiots even think the world is only 6000 years old. show me another country with so many wackos!!
christian (france)
Christian,
To be fair, our current President is also fairly dumb.
How do I know this to be fact? I dunno, must have seen it on TV or something.
Lol, Jason, way to make your point and actually prove his one.
Thanks to their glorius medical welfare, us citizen can all have their teeth shaped in the good way … when they can aford it.
Always strange when your coming from a civilized country and see all this american in their twenties/thirties still wearing braces on their teeth.
Hahahaaaa, people in England don’t have bad teeth, we just are not as obsessed about the way we look and don’t want to change everything unlike some countries. You are clearly a rude uneducated human.
usual troll…
weren’t all the comments “awaiting moderation”?!
admin, how are you letting this through?
Only when you write for the very first time 🙁
I cannot moderate every single comment. Would be to much work!
troll and probably not from the UK…
ok) I take it back,
anyway, thank you for the site,
i do like the fact that you include news/rumors from outside of m43 format, sometimes I just forget to check out mirrorlessrmrs
Pete if you really are from the UK, why is your grammar so bad? I have worked teaching English as a second language for many years and I think you are almost definitely not British. Why pretend and stir things up? What’s the point?
Dan from the UK
And here come the troll-cunts over from youtube and their respond-cunt buddies.
I’m sorry what?
The slightly dubious diagram – whatever… The ‘IQ comparison’ – what the fuck.
Let ’em have at it. It’s not like Samsung’s selling that many cameras to begin with.
Funny NX newses on 43R site… the picture looks funny b/c it is exactly where m/43 has its advantage – extremely weak aa filters allow us to have better detail.
Dpreview samples only show NX system has bigger… pixels 🙂
ps. Admin please stop posting other systems newses on “our” 😉 site.
Instead better give us info about upcoming Olympus lenses (spec, when, price).
to tell the truth i really liked dpreview’s NX200 samples at base-iso taken with the 30mm pancake lens. lots of detail and quite sharp. i would like to see some raw-files. i wouldn’t say mFT is that much better. especially panasonic’s engine still cannot pull everything out of the raws. G3 raws look still mushy and soft to me compared to a properly developed raw.
+1…waiting for DR tests…lenses from samsung seem much better than the nex ones…as for m4/3, im still waiting for at least a sensor with a d5100(or even a d5000) quality.
G3 is kinda mushy permanently, its simply price for 16 mpix. But, you will see that only at 100% and only on LCD. No way you will see that on print.
Though, my old G1 had much nicer per-pixel sharpness, which is kinda sad..
Most premium p&s cameras look nice and sharp at base ISO…DR and high ISO are where the quality of the sensor shows, and at least the NX200’s high ISO doesn’t look much better than mFT.
All 3 shots made with nx100 using different ISO’s ? :]
I am with m43 today.
…
Nah, NX100 goes mush mush at higher ISO, it doesnt look like this. They just used Photoshop. Its too uniform degradation.
of course its a photoshop job – the jump is massive from 43 to NX 🙂
Thing is i would not be supprized if the original image was taken with a compact!!
probs…
The Fuji 6mp modes sound very interesting. Do other cameras have that feature? Would be great on the 16mp G3 sensor for example, to be able to get 8mp pics at higher ISO
Phase one does it on its medium format digital back.
Well, it’s what Samsung did as well when they introduced the NX10. But in real life performance, that camera gave worse results than m4/3. I call that a boomerang, and they completely lose all credibility in my book…
And the bogus marketing didn’t help them sell a lot of cameras either. Wasn’t they bragging that they would take 50% of the mirrorless market within a year or something like that? Well, it didn’t happen.
Yes, and in this case, I can only laugh at them. I just don’t like that kind of marketing. If they think the consumers are so dumb that they believe these claims, they really insult our intelligence.
+1
I don’t know why Olympus users should be pissed off by some marketing blabla.
Also – if you read carefully, they do not compare APS-C to 4/3 sensor, but to 3/4 sensor (whatever that is)
yeah good find. 3/4 sensor hahaha
But it says four thirds sensor right below the 3/4.
I think Samsung just accidentally leaked Nikon’s mirrorless sensor…Three Fouths sensor. Admin better register the 34rumors.com domain.. = )
I’m scratching on this one. As the point of this add is to do sensor comparison, then print measurements with units or in percentages, or both and preferably with comparison to some base line, i.e 35mm film.
For example…
– APS-C: 370 sq. mm, 45%
– micro 4/3: 225 sq. mm, 26%
– compact: 38 sq. mm, 4%
* Compared to 35mm film, 864 sq. mm
This fuji design looks to me exactly what we would expect for the GF7… Please Fuji, could you make us the favor to join m43 !
I’d be offended by the misleading sensor size comparison if I actually took Samsung seriously. They still have a long way to go.
Samples up at DPR show that ISO3200 looks no better than what I get in night shots with my ancient E-PL1 sensor… And Samsung will be stuck with this sensor for a few more years.
How poor is that? Does Samsung’s marketing really believe to convince customers which such an obvious fake?
hilarious comparison by Samsung, do they really believe anyone believes that bullcrap? Their last sensor was so bad it didn’t even beat m43 at high ISO. And now they show that bullshit :D.
I really hate how Samsung tries to make the competition look bad in comparison. There are several videos on youtube where Samsung cameras have been compared to Sony nex and panasonic cameras.
They are made as to look like it’s different users making the videos but judging how similar they all look to official samsung videos….
I briefly owned an NX10 and the only thing I liked about it was the build quality and ergonomics. The menus, firmware and buffer was awful.
And the newest firmware update made the camera worse at focusing in low light.
Have to give them credit for making small primes, though.
The more I see from other companies the more it seems like Olympus has done the right thing fine-tuning their 12MP sensor. The E-P3 is looking like it will be my new camera! The reviews seem to be almost all super-positive. The only issue is when does Admin think the Pro-Pen will launch? Any news there?
Maybe they compare it to 3/4th of the 4/3 sensor size?
I guess than it is quite accurate what they are saying 🙂
Samsung just doesn’t seem like a competitor to me. Sony to me is the only true m43 competitor. I’m very comfortable with my m43 system.
Now, I would like to admit that I was never a big fan of the X100, and these rumors of it being out of stock everywhere is greatly exaggerated. Here in the Toronto area you can find it in stock everywhere. I always said that it would not be a big hit, or just a very niche market
But this new X10, well I will eat my hat and applause Fuji for a job well done! It’s not perfect but I think it will be a bigger hit than the X100. Heck, I think it might even replace my LX5 with the X10
Sony the only competitor to m43? Really? Sony just anounced major loss of value on their shares. Sony has been bleeing money for 4 years now, and they are being pounded by apple and Samsung left right and center.It’s no good if they make products they cant support in the near future just like Minolta, is it? The specs on the Sony nex is good, the body design is god awful.Their bodies are so thin that they cant even desgin compact primes on the cameras that arent as long as sausages.What are they gonna do now, abandon the system? Sony better realize that abandoning walkmans are a bit easier then abandoning ill thought out camera systems.
In the UK at least, this advertising would be illegal and Samsung would not be allowed to run the ad…. I’m sure there must be similar consumer protection laws in many other countries?
bollocks – the uk still has crappy claims made in adds…. look no further than the beauty products honked on tv….
that’s funny there was a case last week concerning l’oreal, Julie Roberts and photoshopping, where they were told to withdraw their claims
Samsung’s marketing really has turned me off from considering the NX System. It’s a shame, unlike Sony they seem to have their act together in regards to their lens line up, but I just can’t bring myself to buy a Samsung camera.
However, the Fuji X10 I am interested in. I can’t wait to see sample shots from it. I imagine a good number of people will choose that over m4/3s as a travel/street camera. It just depends on how much a person cares about DOF control. It should certainly cause an XZ1 price drop if nothing else.
As a businessman myself I would really want to avoid the negative tone of this marketing as it can be very risky. It tells me a couple of things: that Samsung has run out of creative marketing tactics and they are definitely threatened by M43 and Nex. As a business I would not want to send that message. It seems to me that this is typical for the Samsung corporate culture though. I will say this, fundamentally the best marketing at the lowest risk is marketing that highlights your product’s strengths instead of denigrating the products of your competition. And while this add is doing that, it has some serious misrepresentation that I construe as denigration.
I made a comparision gif with the real m43 Size. I mean its so obviously a fake of them, the “43” sensor is in 3:2 ratio but it has 4:3 ratio ofc. BTW the outline is part of the sensor in comparision.
http://z21.img-up.net/sensorrr03o.gif
thx, nice work
Well, perhap that’s just intended plot.
This is not the first time.
However, they get the wrong target,
go to say something to aps-c counterpart, like NEX.
More pixel?? Haha!
I don’t like the way the Samsung did, they always repeat their errors on ads. makes me feel like they are a loser. even with larger sensor, I still go with m43. so, they need to think about what was wrong on their products.
The only time one needs any more resolution is one is making a large (over 8×10) print and when it gets to poster size you no longer need the resolution as you do not look at it that close (in fact to much resolution generally is bad for prints that large or better). The 2 by 3 format has a lot more wasted space then a 3 by 4 format.
The good news for m34 is that Samsung recognize that it is the mirror-less format to beat.
To compare sensor-size sure that’s a fact, but to make the image become fuzzy and desaturated… WTF !
USD900 for nx200? Another expensive new product. I guess have to wait till the price fall like nx100 before buying 🙂
It is quite ironic that Samsung is doing exactly what Apple has been doing to them. Samsung must have learned this photoshop technique from Apple who was found to have modified the scale of images in regards to the Apple vs. Samsung lawsuit. Apple got caught, and now Samsung has been caught. Regardless of this embellished advertisement, we all know the Micro Four Thirds destroys every CSC on the market!
Are you serious? Your claim is more false than the exaggerated Samsung add.The Sony Nex sensor is a heck of alot better than any fourturds sensor. Even the Nikon J has close image quality to the foruturds and it’s a heck of a smaller sensor.LOL
I have heard that if you do not have anything good to say about yourself you often piggyback off of the success of others.
Sad to see Samsung so troubled by the success of MFT that they have to adopt cheap marketing tactics. So sad for a brand which otherwise have a very good line up of products.
+1
+2
+3 This sort of advertising is illegal in the Netherlands, they don’t convey any facts. The size of the sensor is wrong and the blurry picture is wrong, no chance.
Success? Outside of Japan, micro fourturds isn’t as popular as you think. I’m sure Samsung is crying on their bed of money, considering that they aren’t even that interested in the CSC market, just a way to spend the extra cash they make.
As for cheap marketing tactics..you obviously don’t get out at all or are just born the moment this post was made, cause every other manufacturer does it. Have you ever seen car adds? You ever seen adds from Sony, Canon or Nikon or even adds for kitchen ware? Yeah, Samsung is the only company to exaggerate their adds. Hahahahaa..yeah…OK, I believe you, cause ppl who post comments online NEVER LIE. LOLOLOL
Theu’re obviously just electronic company ,who tried to follow the path of panasonic and sony in photography industry,.. But its not as succes as the Jap who have close relationship with The German root ( Leica or Zeiss).
Japanese innovative electronic + Germany standard glass has obviously make a good camera ,… I dont know why
Panasonic and Sony have been in the video business a very long time and are leaders in different segments of it. The same can not be said of Samsung.
Is that why Samsung is now the biggest earning conglomerate in the world? Is that why Samsung has overtaken Sony a long time ago? LOL
It’s funny how they are touting the sensor advantage but when you look at the DPreview ISO3200 samples they’re not much better than a good compact @ISO1600…
Check out the NX100’s RAW’s at ISO 3200 in DPR’s comparator.
Yes, as stupid as it sounds, Sammy’s JPEG engine makes IQ *worse*.
The only Samsung brand device I still use is my cellphone…samsung lies in advertising is somehow become a habit…when I purchase my Cellphone they brag about the upgradeability to next OS version yet I still wait for them to keep their promise…oh yeah the camera in my cellphone is a crap too…
advertizing is just lies full stop ….
Most people/consumers are stupid. They dont get it if Samsung dont exaggerate. Im all into aps-c. BUT, I think all bad marketing and lying from companies is getting really tiresome. Just look att Maxfactor commercials where all the models have extreme lash-exstensions.. Its just fake..
Questionable publicity aside, it does looks like a fine body, at least on paper. It is to be expected in the 2011 mirrorless market, the competition is heating up.
Of course, we have yet to read all the field reviews, head to head comparison and so forth..
Samsung makes fridges.
Panasonic make microwaves and washing machines, your point is…
Panasonic makes microwaves
Sony makes TVs
That’s the future of Photography…. Mass Electronics makers are taking over traditionnal opticial makers….sad
To add tho this, there’s an italian word which resume the situation
“Faccia tutto”, which litteraly means “do everything”
Sony, Panasonic and Samsung are “Faccia tutto”
It’s not a good trend, IMHO. It makes sens businesswise (not to put all eggs in the same basket), but it usually means big quality losses for customers.
Mirrorless is big in Asia, especially Korea. Koreans are highly nationalistic against the Japanese so in a way this ad sorta makes sense to me. I’d even say m43 is the most popular type of camera in Asia right now, so I can see why Samsung wants to fight this aggressively.
+1
(comment to pixnat, don’t know how it ended up here)
Samsung clones competitors good products (like smartphones) without any respect and makes lying add.
It’s a company without any ethic !
I will definitively not buy their products.
AdriZ, there is extremaly high probability that RAM memory on your computer is made by samsung, as well as few components on your motherboard are pre-manufacturd by Samsung. Do you want to tell us that since tomorrow you’ll stop using computer? ;-))))))))))))))
You’re right :'( argh
Eeerrr…right. Samsung’s the only one in history to exaggerate their products through adds. So if you’re not going to buy products based on false advertising than I guess you won’t be buying Sony, Canon, Nikon, Panasonic and EVERY other company, right? Do you believe in Sony’s claims of a translucent mirror in their SLT cameras? “Mirrors” reflect light and the ones used in the Sony’s are basically beam splitters. I’ve given you a reason to boycott Sony now..go ahead, get your picket signs ready.
Strange that Samsung packs a camera with so much but forgets about viewfinder! But maybe there will be such a version in near time. Samsung has the same problem as Sony: If they make a quality lens it is very big in relation to the housing.
The X10 is very interesting but price is big and sensor small…….. Same camera , same price but a m4/3 sensor would be mouth-watering as second camera!
We are all used to overexagerating in ads but imo obviousl lies like this are a bit too much.
Samsung is clearly missing basic ethics and as a result of this campaign, i won’t buy Samsung products anymore.
well, enjoying not buying Sony or Canon or any other company’s products for that matter, cause they all exaggerate their advertising as well.
So this add should push as into not buying this camera? Naaaaahhh, who cares what the marketing tactics are. Olympus was recently mocking cell phones because they feel they are taking sales from them. I couldn’t care less.
What I want is a good camera, and good lenses. Samsung is doing quite a good job IMHO, and it’s a serious alternative out there, with pancakes and a small zoom. The more, the better. Because, as far as I know, us users don’t get paid by companies.
THIS IS VERY CRAZY MARKETING AD… I HOPE PEOPLE WONT BE FOOLED BY THAT ADS..
Wooah, it is CRAZY! SAMSUNG’S BASICALLY SAYING THAT THEIR APS-C SENSOR IS LARGER THAN THE MICRO FOURTURDS SENSOR…WHICH IT IS.
I’m not surprised at this ad at all. This is very typical Korean marketing method these days. Sadly, Korean companies are far ethical from Japanese companies. They have to learn honesty is much more important than hype for a sustainable reputation.
Yeah, other companies NEVER exaggerate in their adds. Samsung is the ONLY company in the world to do it! DAMN YOU SAMSUNG…. DAMN YOU!
Actually the size comparison is right http://upload.wikimedia.org/wikipedia/commons/f/f0/Sensor_sizes_overlaid_inside.svg if u compare the red 4/3 with the yellowish for aps-c 1.5x . So far all I see is everyone talking bad about that but how many of you had tried the new NX? Isn’t more competition good thing for all of us?? Or you are like the fox that when couldn’t reach the grapes said that they are sour??
Just getting that table http://www.creativevideo.co.uk/images/uploaded/sensor_table.gif and coloring square with the same size of 4/3 and got that http://i276.photobucket.com/albums/kk23/Odesos/sensor_table_43vsAPS_C.jpg and by the way the Samsung sensor size its 23.5 x 15.7mm which is 1.52 and not “whihc 1,54 factor”.
WOOW ! It needed some nerd to “Calculate” that indeed its not 2.2x larger , but just 1.6 . Great job !
Anyone who can understand this already knows these facts
1- APSC is significantly larger than M43
2- APSC is not in competition to M43 in any aspect that contributes to Image Quality
3- APSC also means larger bodies and lenses (some exceptions) as compared to pocket cams and M43
So, its not anti M43 as much as its not anti pocket cams. People who know better, know the remaining facts as well. The ad was not sleazy as people like me cannot make out what 1.6 crop is vs a 2.2 crop by looking at the picture. Its still a damn lot smaller than APSC – thats what the ad shows.
If its M43 you want, go get one, this ad wont stop anyone. So stop feeling so insecure you guys.
Guys, being offended by Samsung ad is very passive way of defense.
I have proposal for you. When Samsung NX200 will be available in stores, please perform the test that reflects conditions on advertising.
Please take picture of small object imbeded in larger environment, at ISO 800, with both cameras: let’s say Olympus 12 Mp and Samsung 20 Mp. Then enlarge Olympus picture to 20 Mp, sharpen both pictures to the best results and post it here on rumors site. Then and only then, when you provide the evidence, you will have credibility in your posts.
You won’t convince most people here cause they’re micro fourturds fanboys. To them, Samsung is guilty of false advertising…something Olympus and Panasonic NEVER does. LOL. Olympus fanboys should worry about the BS P.R. that’s happening with the olympus Money Groping scandal. I wouldn’t be surprised if Fuji buys the Olympus camera division and scrap the whole system altogether.
Hello, I enjoy your weblog. Is there something I can do to get updates like a subscription or something? I’m sorry I am not familiar with RSS?