The commercial on top has been shot entirely with the Olympus E-PL1: “We initially considered using a [shoplink 15024]Canon 7D[/shoplink] but due to the weight factor, that idea was scrapped early in pre-production. We also tested the GoPro HD and ContourHd but the results were not good enough for broadcast.
I suggested we use the [shoplink 14832]Olympus Pen E-PL1[/shoplink] due to its small form-factor and decent image quality, After some testing, we decided that it produced good enough results for the commercial.
Director: Farouk Aljoffrey
Cinematographer: Eric Oh
Production Co.: Planet Films”
The E-PL1 is currently discounted in many stores (because of the E-PL2 release). Check price at[shopcountry 14832].
Panasonic Lumix DMC-TZ20 / ZS10 review (Cameralabs).
Panasonic Lumix DMC-FH5 Review (Steve Digicams).
Aputure Gigtube Wireless Review (Megapixel).
New Panasonic GF2 waterhousing (Recsea).
Panasonic to resume production in some jaapnese plants (DC.watch)
16 Responses
“Look what you can do”
The commercial is as greatly stupid as the product itself, but the video quality is really good.
i thought the concept was well done, can’t agree with your opinion about coca cola being stupid either, as i love to drink it 😉
How product can be stupid? It has no brain.
I think this ads is done great.
I wonder if they bothered with an underwater housing?
If you go to the vimeo page, you’ll see the creator’s full quote saying that the underwater housing was one of the criteria used to choose the E-PL1.
Stupid? They place the iconic bottle at the center of the ad for the entire duration while keeping up a high level of action. Even better, they innovate by using a camera that probably would not be found at most agencies. You need to “open some happiness”…
very clever. And I’m sure they didn’t bother with an underwater housing. Just buy 50 of them….it’s easily in the budget.
I’ve always wondered how that trick is done…
It’s a nicely executed spot. As for the fact that they used a little camera to shoot it? Not very interesting. Considering the look of the final piece, they could have easily used one of hundreds of other dedicated HD video recorders. It’s not like there is a terribly limited amount of DOF to remark about.
As for how it’s done. The bottle is attached to a small hand rig which contains a camera at the other end. That way the camera is always fixed and focused on the subject, the bottle. It’s a rather easy digital post-production fix to then remove the small amount of the rig that’s visible in the frame. Easy spot, overall, but nothing that really makes a big deal out of a small-sensored 4/3rds format.
Be serious, guys.
The whole videoclip is merely a collection of cliches, with grand total of zarro contribution to originality.
It’s still effective as an ad. Do you slag every movie you see because it’s not Citizen Kane?
It is not first time PEN is used in professional cinematography. I remember in “Secretariat” E-P1 was used to shoot close-up scenes with running horses. Is PEN more popular with professionals than Panasonic m43 because of size and price.
http://www.youtube.com/watch?v=fnZjvFbm42w
Why not just be happy that Oly and m43 gets a good portion of acceptance even from professional users, instead of bashing the camera or concept of the ad??? I don’t get it.
Saw this in a forum a few days ago, really liked the video and how it was done 🙂