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Olympus interview at photokina (Metapixel)

Dominic Papenheim and Claudia Baehr from Olympus talking to Megapixel.co.il in Photokina.co.il.

1) Starting from 00:41 they talk about the [shoplink 17163]Olympus E-5[/shoplink].

2) At 04:00 the Interviewer ask if the E-5 can compete with Full Frame camera. The answer is that Full Frame and E-5 are on the same level.

3) At 05:00 the Interviewer ask about the auto-focus speed which is slow on the [shoplink 14832]Olympus E-PL1 + 14-42mm[/shoplink] kit compared to the [shoplink 14828]Panasonic GF1[/shoplink]. Olympus answer was that new lenses like the 9-18mm do have faster auto-focus than the kit-lens.

4) At 07:00 the Interviewer ask how the compact (not mirrorless) market will change in the next year. Olympus will introduce many new technologies (3D, WiFi, GPs and more).

5) At 09:35 Olympus says that especially female do like mirrorless cameras because they don’t want big cameras.

6) At 12:05 they talk about the lens road-map. Olympus doesn’t give any answer about possible future 3D lenses.

7) At 12:40 In Japan the mirrorless market share is 40%, in Europe 9% and in US 7-8%.

One more news: Olympus just updated the Olympus Viewer 2 to version 1.1 (Source: Olympus Japan)

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22 Responses

  1. Seriously, A full frame 5D MKII is NOT on the same level as the E-5. The E-5 takes nice photos, but it doesn’t even compare favorably to the 7D.

    Sure, for a lot of things, both could be used by a professional, but the pro who shoots a 5D in daylight is going to have more dynamic range than someone who chose the E-5. They’re also going to have about double the resolution.

    At night, the differences become even more pronounced. When exposures go into multiple seconds, there is no way for the E-5 to compete. I like and use Olympus gear, but I wonder sometimes what the men at Olympus are smoking. Maybe they think that if they say it often enough, micro four thirds really will be adequate for all of an amateur photographer’s needs, and the E-5 really will be a professional camera.

    A good photographer can produce some great shots with any camera, but that same photographer can produce more great shots when his equipment doesn’t get in the way and prevent excellence.

    Ideally, I’d like one of each. One 5D and one E-5. Sometimes, MORE depth of field is what I’m looking for.

  2. “The answer is that Full Frame and E-5 are on the same level.”

    Someone stop feeding Oly execs Kool Aid.

    Thanks,
    The Wardens at the Asylum.

    1. I mean, one thing is to reuse your old sensor in the E3 to don´t have to redesign anything, OK, but trying to sell that as a FF equivalence at the current price tag is an insult.

      I hope that the rumors of an APS-H canon EVIL to become true.

  3. LMAO.

    Like the 12,5 stops DR of the D3s and its 3180 low light iso limit ?
    I’d kill to have a 4/3 sensor with even half this low light capacities… and just one stop more dr…
    Just 800 in DxO Mark test for instance, instead of 500…

  4. LMAO:
    yep. Even the D300s runs over the E-3 in terms of DR. I expect the E-5 to be only slightly better…
    The GH2 on the other hand seems to be on par with the 7D, and closer to the D300s.
    The jury is still out about 4/3rds = APC, but 4/3rds = FF?
    E-5 vs. 5D, 1Ds or D3???
    Seriously?
    As as said, Oly it’s completely delusional if they really think so, and that would explain why the best they could come up is the E-5.

  5. Dear Olympus

    Would you buy an expensive product from someone who makes you laugh derisively at them?

    Neither would I.

  6. Be fair!

    Dominic Papenheim and Claudia Baehr from Olympus made a very good job.

    Olympus is on the right way to meet the demand of the market – even the professional one.

    Future development will confirm their strategic decision to implement new technologies like bluetooth, WIFI, GPS …. to micro four thirds cameras.

    Software and communication tools are key features for a camera – especially a professional one – in an information society.

    Professionals have to produce just in time in the internet age.

    My prediction: In two years 90% of the market will be mirror less in Japan, 80% in US and at least 65% in Europe.

    A DSLR will look a prehistorical relict in the Museum of Natural History.

    1. “My prediction: In two years 90% of the market will be mirror less in Japan, 80% in US and at least 65% in Europe.”

      Wow, and I thought they were delusional! Today’s numbers, and this is according to Olympus who are hardly an unbiased source, “At 12:40 In Japan the mirrorless market share is 40%, in Europe 9% and in US 7-8%”.

      Put down the Kool Aid and quietly walk away while you still can ;)!

      Olympus rolled the dice when they decided to get fully behind mFT while neglecting their bread and butter smaller DSLR’s, and they’ve come up craps in the US and Europe. They claim these markets are more conservative. Wrong. To the contrary, Japan is gadget happy at any cost while the US and European markets prize quality and value in full featured and rugged IL cameras. They’re speaking with their wallets, the ultimate vote.

      Sony has already plundered their new turf with the NEX, and very wisely hedged their bets with the A33/A55/A77 (unlike downright foolish Olympus’ dumping of the E-620). Once Canikon enters the ring, they’re once again a fringe player in yet another market, but without 4/3’s to fall back on. Absolute wizards of market planning.

      As for the E-5 rivaling FF, too funny to even bear comment. Hey, the poor shlecks are just doing what they need to do in a down economy, shilling shamelessly to hang onto their jobs. We’s all do the same if stuck in their shoes.

    1. Yeah, that must have been the strongest German accent I heard in a long time. It’s probably worse when Japanese seniors from Olympus (or any other camera maker) are supposed to do the same. So take it easy with the “Kraut”-Bashing. I don’t think there’ll be that many Limeys to speak German…

      And it takes a lot of courage to state that FT is on par with FF, you gotta give them that…

    1. Whatever it is, I want some….my E-620 would then have a 100 to 25,800 ISO range and a bright and large OVF!

  7. And the E5 does beat the EPL1 hands down. Yes it is true, FF is better at some things than Olympus, but it is starting to get close. Every problem I have had with the E620 is starting to dissolve away.
    Are you guys actually seeing what people are saying who own the 5D Mk II AND the E5! Or are you just working on what you have known in the past.
    Do you want a Troopie round town, course not, just like you wouldn’t have a Accord or Lambo in the outback.
    Rather than jumping on your previous knowledge start looking at some of the stuff that is coming out of the professionals using the E5.

    CA, peripheral focus, DoF works both ways. I don’t need ISO above 1600, so I have no need for the really good ISO performance.
    Have a look at the dynamic range of the really well paid top photographers photos! You know, the ones that charge you Euro 10,000 for a week’s personalised course! Have a look at the really good photographers of the last 50 years, the same thing.

    “and just one stop more dr…” It has much better low down ability to pick up in the shadows, so effectively is one stop DR over the E3 and E620.
    Nathan: “A good photographer can produce some great shots with any camera, but that same photographer can produce more great shots when his equipment doesn’t get in the way and prevent excellence.” What I am seeing come out of the E5 is enough to give me just that.
    juavel: “I mean, one thing is to reuse your old sensor in the E3 to don´t have to redesign anything,” Its not.

  8. First of all we are suckers on buying the ep1 and ep2 and epl1 with the 17mm, 14-42 kit lens they said themselves the new line of lens has a better chip or upgraded… so olympus is pointing that zuiko 17mm and 14-42mm are just toys and junk… F>>k U oly

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