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(FT5) A “rangefinder” company will release a MicroFourThirds product within few hours…enthusiastic

UPDATE 2: It’s 10pm London time now. I was told that there are only 1 hour left!

According to three of our trusted sources a company (not Panasonic or Olympus) will make an nice new product for MicroFourThirds. That company is expected to announce a new product within few hours. The new product will be produced by a company that also makes rangefinder cameras (IMPORTANT: this doesn’t mean they will come out with a rangefinder body! They also could make a lens or an accessory only!!!).
My “feeling” is that it is not a camera.

In a (maybe too enthusiastic) statement one source wrote that “it is a product that 99% of you want and 20% of you will really buy“. But again take that statement with a grain of salt! The product should be announced tonight between 11pm London time and 2am London time.

We made a list of the most important current rangefinder camera producers:

– [shoplink 15398]Leica with the M-series[/shoplink]
– [shoplink 15399]Zeiss Ikon[/shoplink]
– [shoplink 15400]Cosina-Voigtländer with the Bessa[/shoplink]
– [shoplink 15408]Epson RD1 and RD1x[/shoplink]
– [shoplink 15402]Kodak Retina[/shoplink]
– There are also Mamiya, Bronica and Fuji
We left out Nikon and Canon because we are sure they won’t make products for MFT! I don’t know if I missed mentioning other important companies…

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167 Responses

  1. Epson made a nice one, but it is far from current. I think it’ll be a nice lens by one the companies mentioned. If it’s a camera…..and if it is a rangefinder-style body with toggles, dials and switches instead of endless menus (oh, why do I dare to dream…no one will make what I want)…….

  2. I would imagine that if we are talking about the body, that won’t be Zeiss, with their strong ties to Sony

  3. Kodak hasn’t produced a Retina since the 50’s.

    IMHO I think this will be Cosina. They already make the Voigtlander Bessa, produced the Epson RD1 and current RD1x, and build the rangefinders that are sold under the Zeiss Ikon label, and make lenses for several manufacturers.

  4. You left Fuji out of the mix. Though made by Cosina, they market the GF670/Bessa 3 medium format rangefinder. A possibility?

  5. A Cosina-Voigtländer fast lens for m4/3. Expensive, so not affordable to many.

    Leica already makes that 45mm macro lens, therefore they are not new to the system.

    Fuji had some rangefinder-like P&S bodies in the past ( E550 ), there’s a thin hope …

  6. Given that the announcement times are morning time in Tokyo I am ruling out Leica and Zeiss – my bet will be Cosina/Voightlander lenses with native micro 4/3 mounts…. but who knows

    1. cosina are a japanese company that licesnces the voightlander name – their lenses are designed and made in Japan

  7. I doubt we’ll see a new camera body vendor.

    A body is so well integrated with the sensor, with live View, Video, CDAF/(PDAF) deeply integrated. There’s therefore no chance for a Kodak CCD sensor, MOS is the only future choice, which Kodak has stopped manufacturing.

    My conclusion therefore is also that’s a lens/(lenses) to be announced tonight!

    Considering the video future for the µFT, definitely Car Zeiss should be interested. Already working with Nokia and Sony, shouldn’t exclude Panasonic and Olympus.

  8. Cosina will offer the Voigtlander classic Nokton 40mm 1.4, as a portrait lens, with a M4/3 mount. Manual focus.

  9. I *suspect* it will be a new line of lenses (or maybe just a single lens) from Cosina – but I *hope* that it will be a decent viewfinder that is compatible with the GF-1.

    The lack of options for providing clear visibility for the otherwise wonderful GF-1 is starting to really get me down – its making me consider ditching the m43 compacts altogether – and if I am going to move up to the GH-1 size-wise to get decent viewing, I might just as well move back to DSLRs with OVFs again.

    1. You’re not going to want that for a portrait lens. That was the first M-mount lens I tried on my E-P1. I was fine with the sharpness above f/2, but the bokeh, well, if you like buttery smooth that is not the lens for you.

  10. European based company would not make a significant announcement like this when Europe is still asleep. This would rule out some of the lens speculation. I am sticking with Fuji for this announcement since they also sell film rangefinders.

  11. Fuji would be great, we could use some competition on sensors. I’m afraid it will just be a new Leica lens with mFT though. Making a rangefinder camera that would work (manual focus) with current MFT lenses would be extremely difficult and I can’t believe anyone would try that, except if they wanted to make their own lens series.

    1. The original post had the time as 11 PM to 2 AM London time and specified in the evening, which is 5 PM east coast US time. The AM and PM were reversed in the second post.

  12. Hi Folks,

    Boring and There’s already lenses for the Micro 4/3 From Voigtlander and Now most likely Cosina….Yawn !!!

    Thanks……James.

  13. It’s gotta be a Leica, who cares if they said they don’t want to enter the MFT market, they make point and shoots, and MFT has better IQ than that. So yeah, they changed their mind. Too bad the price will be unattainable for most, ahhh, but 20% will want it.

    It’s going to be a Leica, case closed.

  14. Of your list of rangefinder camera producers, the only ones that actually MAKE cameras are Leica and Cosina. Cosina builds the Zeiss Ikon and does the mechanical construction of the Epson R-D1x. But they also build lots of other weird, wild stuff that conceivably could apply to MFT (e.g. viewfinders, lens adapters) so as noted, the rumor might not turn out to be a CAMERA or LENS announcement.

    What I had always heard was that Mr. Kobayashi, the boss of Cosina, is not interested in digital cameras at all (they only did the Epson as a contract manufacturer) so it’s unlikely we would see any MFT under their brand names.

    My latest deliberately provocative prediction is that Leica will introduce a version of the X1 with its own limited line of interchangeable lenses, all ludicrously priced.

  15. If Fuji builds either lenses or a camera for Micro Four Thirds, I’d give that SERIOUS consideration. (if it had In body IS)

  16. I agree with RW: While I thoroughly enjoy the GF1, the lack of a decent viewfinder (EVF or optical) is seriously making me reconsider going back to, or purchasing another SLR kit. The portability of the mFT kit is exceptional, but using the craptacular clip on EVF really erodes the experience. The earlier rumours of a rangefinder-style mFT had me really excited, but it looks like it’ll just be a dream.

    I bought a used GH1 and returned it a few days later. If I’m into that form factor, I may as well use my SLR.

  17. Oooo, outsider chance it could be Cosina/Epson? Maybe Leica will introduce some MFT stuff. They originally said they’d never make a digital rangefinder and we have the M8 and M9 now so who knows!

  18. I think that mat’s prediction is likely spot on (that our speculations will be more interesting than the actual product).

  19. It may be some kind of expensive 2/3″ cine lenses on m4/3 mount for Panasonic AF100, which primarily designed for HD video but can also be used for photo taking, that’s why it is wanted by 99% of us but can be afforded by only 20%

  20. A quick observation and theory: In the recent Panasonic video camera announcement there appeared to be Carl ZEISS prime lenses on the left of the advertisement. It seemed strange that they would be included, unless…

    Perhaps this is a sign that ZEISS will be partnering with m43???

    Ultimately though, I will be disappointed if the “big announcement” is an expensive lens for m43 made by Zeiss or Leica. I am even more concerned that a “rangefinder company” might feel that autofocus is not necessary. I believe the majority of m43 users are AND will continue to be point-and-shooters. For this market, any lens over $500 does not make much sense IMHO. The market penetration for a lens that expensive would likely be well under 20%. For that kind of money, I’d rather continue using my adapted manual Canon FD f1.4 lens which i purchased for $28 shipped.

  21. Zeiss-
    He is already with SONY.
    And NEX is competing with MFT.

    Leica-
    Body=impossible.
    Lens=ultra fast but nothing new, and why would Leica hinding this “secret” for such long time?

    Kodak-
    It has been disappeared in the major for such a long time and they need a shocking appearance if they are coming back. Note that Oly’s E-1 sensor is from Kodak. And we shouldn’t worry much about the video thing as those Kodak latest cheap compacts with CCD sensor can shoot HD video. Maybe a vintage-style MFT camera sticked with a over-priced Kodak sensor? God knows.

    Epson-
    Body=Not too possible as their R-d1X is STILL in production, why would they offer a MFT body which can use M-Lens via an adaptor?
    Accessories=EVF!? Do you want it?

    Cosina-
    Body=If there will be one, then it may have something to do with Epson, which I don’t expect much on this.
    Lens=No Ziess’ but Voigtlander’s, which will be cheap as they are. But it is much unlikely because there will be more than 20% people want it.

    Fuji-
    Body=Maybe? Fuji has been a part of 4/3 alliance for decades but nothing has been out. Maybe it’s time for some nicely contribution? Note that Fuji’s APS-C line has no new product for a very long time, Fuji may have spent the time on this MFT body and sensor?
    Lens=Rarely? If Fuji really release MFT Lens, no matter how slow and over-priced they are, I will buy it.

    Let’s dream.

    1. “Leica-Body=impossible.
      Lens=ultra fast but nothing new, and why would Leica hinding this “secret” for such long time?”

      I totally agree with you. Likely a lens. A Leica 4/3rds body is highly unlikely.

  22. If it’s Zeiss, then it’s probably a MFT mount for their Compact Prime and Lightweight Zoom cinema lenses.

    I doubt 20% of “us” would buy these, so I am likely wrong.

  23. PS: The Carl Zeiss Ultra Prime Series is also known as the ARRI Ultra Primes. Very, very, very expensive stuff… very exciting for film makers but not for still lovers 😉

  24. 11 PM to 2 AM London time would be around 5 PM close of business on the US east coast. I have not followed the announcements in the camera market in the past. Do camera companies normally announce new products after stock markets have closed for the day?

    1. I voted that one, just because it’s so funny and unlikely… I guess that’s why admin included it…

  25. What a big tam-tam for “nothing”. As the time of release is aproaching, the “big news” gets more realistic, ending up with a chilli-villi 1000$ prime, MF lens….

    Shame 4/3rumors 🙁

  26. The most unexpected one might be Phoenix, the Chinese manufacturer, making Phoenix 205E Rangefinder in the past that have the potential to make first MIC interchangable lens camera.

    Another possible one might be Rollei, somebody borrows her name to make a low cost body and mark it up with the brand value.

    The last one, Yashica? XD. I think her F521 is far more better!

  27. Your rumor lists “a new” company. Um…to my knowledge none of the companies mentioned could possible be considered new. Are there any “new” rangefinder camera companies? (maybe its a typo)
    I would bet from the info that it is a Zeiss (or possibly Leica) lens, especially since the teaser says that it will be something all of us will want and few will buy. Zeiss and Leica lenses tend to be very expensive and always drooled over. My two cents.

  28. Nobody mentioned Kyocera!!! They made Contax G1 and G2 (electronic rangefinders). A Contax G1-D would make me sell everything photo I have plus a kidney (still I may be one of the remaining 80%)

  29. remember this is a rumours site…
    ok 3 ‘sources’ have siad it will be a rangefinder company… I think it could be a company like panasonic or Olympus..

    I just hope that I will be one of the 99% who will want it!
    otherwise it will be a let down

  30. I honestly think it’s Leica with their m4/3 lens. Noctilux for m4/3? Then there should be one good reason why 99% of users would want one and only 20% could get it.. Price! 🙂

    1. The quote says 20% “will” buy, not “could” buy. “Could” means able to, financially or otherwise. “20% will buy” is a pretty high market penetration level.

    1. hmmm, that would make sense… did they use the Contax name recently? Why not for a digital camera line… just dreaming!!!

  31. It may be the claimed solution for Leica R users.
    A camera which allows them to use their lenses and the AF through an adapter compatible with m4/3 standar
    If so, I will sell my Leica M8 🙂

  32. Oh its a fast lens, isn’t it. Big woop, I dont want big glass, I dont need ultra fast glass, I could use it, but I dont care.

    man that is too bad here i was looking forward to a new company in the m43 cameras.
    but i could be wrong
    it could be a
    Tilt shift adapter to nikon/pentax/sony/canon/oly. but that does not scream sex the way that 99% of people will want.

  33. It could be the RED video system making a 4/3rds sensor

    but yet again it seems that it will be another expensive 50mm nocktilux or a 10mm super wide

  34. Whatever it is, I am predicting that rather than the “99% want and 20% will buy” it will be “99% will be disappointed with the announcement, some might buy”

  35. I enjoy using manual focus lenses, so a set of Voigtlander native M43 lenses would be a-ok with me… but what I’d really want is a new body that makes MF better and easier, ie – integrated EVF. And unless someone is lying, that won’t be this announcement.

  36. I think whenever they say 99 percent of people will want it, they have to back that up with something special or STFU about it. If it’s an adapter or a lens, they could make an excited, but not breathless, announcement that a new thing is NOW AVAILABLE or whatever…

    I haven’t seen any indication that any new companies have joined Four Thirds or Micro, so I would keep Kodak and Fuji in the running if it was a full 4/3 or micro 4/3 device, but if it’s just an adapter or a manual focus lens, this is Internet Hype gone amok.

    1. I agree that the “20% will buy” number is huge. Something bought by 20% of all 4/3 and u4/3 users would almost have to be an adapter for a very common format lens as opposed to a camera or lens. Are any current 4/3 and u4/3 cameras or lens adopted by 20% of the 4/3 and u4/3 community?

      However, the quote may be an over-exaggeration or made in a way that was not real careful on the use and definition of the word “will.”

      1. I am hoping Oly, Pana, or some 3rd party makes an optical and electrical adapter to use u4/3 lenses on a 4/3 camera. That coupled with new 4/3 long focal length lenses would make me feel very comfortable to spend the money to upgrade from my E-30 to the new top of the line 4/3 DSLR from Oly.

        1. An optical and electrical adapter from u4/3 lenses to 4/3 cameras likely would have a very high market penetration rate amongst the 4/3s community to help eliminate uncertainty over future camera and lens compatability.

  37. Well autofocus versions of the cosina lenses will be great! Such a product is likely enough considering the popularity of CV lenses on m43. And I think the AF version of something like the CV 40mm 1.4 will be a good candidate to be bought by 20% users considering the cost, quality and size of CV lenses.

  38. It will be an SLR Magic 25mm bright prime lens, fitted for m4/3. How do I know? They said it’s forthcoming on the DPR forum. Their first lens was a 35mm f/1.7 which only attracted little attention and no news items on the camera websites. They must have been triggered by all the excitement surrounding the Noktor release and have learned by now how they can create a little buzz.

    Still, I hope for one of the camera+lens manufacturers to announce their entry to m4/3. Pentax, Sigma or Fuji would be great…

  39. Interesting that the two m43 postings have resulted in over 300 comments today; meanwhile the E-5 four-thirds postings over the last 2 days generated less than 100 comments. I wonder if this indicative of the current market demand???

  40. it just needs to be a standard 21mm f1.4 or maybe f1.2 … from Leica at a ‘reasonable’ price. Isn’t Leica making a Panasonic macro lens already? Leica, “a rangefinder company”.

    Mmmmm, but Fuji making a PEN style camera would be kinda cool for the people who shoot color 🙂

  41. Bessa or Epson 4/3 Digital Rangefinder–everyone “wants” one, but because it is manual focus, only 20% would actually buy and want to shoot with one. I’ll take 2!

  42. It will be no FT company.
    Fuji is in FT for the xD cards
    Sanyo for the batteries
    Kodak (was) for the sensors
    Sigma – well might be, but I con’t believe it
    Leica – they are a German company, why should they announce something round midnight..?

    The best to expect would be a Cosina mFT Lens
    The most probable is another C-Mount for mFT (compare Noktor…)

    1. Zeiss is also a German company (with some lenses being made by Cosina OK). I doubt they would announce anything at midnight.

  43. If it’s a manual lens, then that’s a disappointment. We have enough of these with all the adapters around. This better be a camera or AF lens.

    1. Just based on the time of the announcement, I was thinking Kodak or a product focused on markets in the Americas as well.

  44. Very few companies are currently producing rangefinder cameras- Leica and Cosina (also manufactures the Zeiss bodies), Mamiya (medium format), Fuji (medium format), and perhaps some makers in China. If you consider companies that ever produced a rangefinder, you come up with just about any that was in business anytime between 1940 and 1980.

    1. No Only Leica and Cosina – The current medium format RF sold by Fuji is actually built by Cosina and can be purchased as the Voigtlander Bessa III as well.

    1. “12-75” on the picture is blatantly shopped.

      Neither another monster zoom is something “99%” of us want.

      I’m all for pancakes. I wish they’d surprise me with a pancake zoom.

    1. As I mentioned earlier, the use of the Contax name would require the participation of Zeiss as they are the owner of that name.

  45. I’m going to be pissed if it’s not a GF2 with in-body IS or a competitive alternative. Biggest GF1 fail.

  46. well it its 10.30 pm GMT… supposedly 30 mins left until the fun really starts
    but I think it will probably be released at 2 am…
    and so I am off to bed

  47. Well 7 AM is a bit too early to announce anything, even if it is in Japan. The announcement, if coming, can be from California at 3 PM. However the only Camera company I know of in the west coast is RED. Maybe something happening in Las Vegas?

      1. So how are you checking for such an announcement? Checking google news, waiting for another message from the rumor sources or hoping DPReview will announce it in 10 minutes?

  48. > it is a product that 99% of you want and 20% of you will really buy

    Finally pancake zoom 20-40mm, f/2.0???

    I’m all geared up!!

    Or not.

  49. Just to fuel the fire the Olympus UK site is not loading properly. Well not the camera section anyways! Dun Dun Duuun!

  50. it might be a new, innovative Leica viewfinder.

    i seem to recall that, maybe 2 months ago, panasonic held a press event in sweden and it was reported that they were shown some sort of exciting, ground-breaking Leica-designed viewfinder. let me know if i am wrong about that, but that is what i recall, and there has been no announcement – yet.

  51. A 1,000 dollar Voigtlander 25mm F0.95 manual-focus, manual-aperture all-metal monstrosity.

    Yeah, that’s a viable product in every way and not a boutique limited-application luxury item at all.

    1. 2….1….
      I guess, I am tired of waiting. Will go to bed (it’s half past midnight here in Germany). Yawn! See you guys tomorrow! 😉

  52. How tediously disappointing. I’m one of the 1% who really doesn’t ever want a manual focus lens at that sort of price.

    Seriously, this really wasn’t worth the hype. Get things in perspective – I’m already less likely to be interested in anything 43r decides to promote in future as a result of this non-story.

  53. Announced jointly by Olympus Imaging Corporation (President Masaharu Okubo) and Panasonic Corporation in 2008, the Micro Four Thirds System standard has rapidly grown in popularity. Now, support for the standard is expanding with the decision of COSINA CO., Ltd to join the Micro Four Thirds System standard. To coincide with this announcement, the company is releasing interchangeable lenses compliant with Micro Four Thirds System standard.

  54. well that was dissapointing, but not as bad as the Canon 60D…
    the 60D is overpriced with gimmicky features…
    looks like my switch to 4/3rds is imminent!
    anybody want a Canon DSLR?

  55. Seriously? You think this is disappointing? A 25mm f/0.95! That’s AWESOME. If the price comes down a bit, I’ll definitely grab one. my 40/1.4 Nokton is a great piece of glass. a 25/0.95 will have the DOF of using a 50mm f/1.9 on full frame, or a 32mm f/1.2 on APS-C…that’s pretty awesome…plus the light gathering ability! This is one and a half stops faster than the 20 f/1.7. IE, ISO 400 vs ISO 1000 or 1250. I hope Cosina makes a ton of m4/3 Voigtlander lenses. We need a 50/1.0 next to make a great portrait lens.

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